Nissan’s current struggles are not any secret. The corporate teeters on the verge of chapter after a failed merger try with fellow Japanese conglomerate Honda. Now, the corporate has appointed a brand new CEO in hopes of turning issues round. And by all accounts, he is an actual fanatic—similar to us.
Ivan Espinosa joined Nissan in 2003, working his approach as much as turn out to be vp of worldwide technique and chief planning officer earlier than taking on as CEO. Having spent greater than 22 years with the model, Espinosa is well known by his friends as a automotive man.
Photograph by: Nissan
New Nissan CEO Ivan Espinosa
“Espinosa continues to be in his 40s and filled with power,” outgoing CEO Makoto Uchida stated of his successor. “He’s additionally an actual automotive man.”
Having an actual fanatic on the helm is nice information for Nissan (look what it did for Toyota). The corporate lately discontinued its iconic GT-R and presently solely has one efficiency automotive: The Nissan Z. But when it had been as much as Espinosa—and now, it’s—Nissan would have a whole portfolio of efficiency automobiles.
Throughout an interview with Prime Gear in 2024, Espinosa stated that Nissan wanted an entry-level (probably electrical) sports activities automotive alongside the Z and the GT-R, which was nonetheless on sale on the time. His dream? To revive the Silvia title.
Photograph by: Nissan
“It’ll be a problem [to revive the Silvia],” Espinosa instructed Prime Gear. “However it’s my job to search out methods to do stuff like this as a result of I feel it’ll be nice for patrons and the model, and if I can put the suitable method in place we might make it work.”
However first and most significantly, Espinosa’s job will likely be to get Nissan again on observe.
“I sincerely consider that Nissan has a lot extra potential than what we’re seeing in the present day,” Espinosa said in his introductory press convention. “I’m wanting ahead to constructing on the efforts of those that have come earlier than me.”
Ivan Espinosa formally takes over as Nissan’s CEO on April 1, 2025. Suffice it to say, he has a tricky highway forward of him.
Supply:
Nissan through Prime Gear
