A 30-second psychological well being advert created by Isuzu UK is operating on ITV4 via to the center of November.
The marketing campaign highlights how significant conversations can happen in on a regular basis settings, like a drive in a pick-up truck, and goals to normalise psychological well being discussions amongst males aged 35+.
Launched on World Psychological Well being Day, the advert is a part of Isuzu’s dedication to supporting psychological well being and elevating consciousness via relatable messaging.
The marketing campaign targets Isuzu’s core demographic of males aged 35 and over, notably these in guide labour industries, who are sometimes extra remoted in terms of discussing psychological well being.
“Psychological well being impacts us all, and our marketing campaign is designed to indicate that even within the hardest environments, a easy dialog could make a distinction,” mentioned George Wallis, Head of Advertising and marketing at Isuzu UK.
Jason Spencer, Enterprise Improvement Director at ITV Business, added: “Psychological well being is an important subject, which we’ve been championing for a few years via our Britain Get Speaking initiative and Head First Award for advertisers, and campaigns like these that encourage open conversations are important.”
