That just about sums up the perspective concerning the hyped-up “vacation” from the advertising and marketing people at Dacia, the Renault-owned finances model offered within the UK.
To anti-celebrate the purchasing chaos for a day, Dacia final Friday shut down its on-line gross sales website in Britain and its automotive configurator and posted this explainer, “as a result of at Dacia we provide worth all yr spherical.” To emphasise the purpose, the word provides, “It’s no large deal!”
Abroad, Dacia sells finances branded automobiles such because the Sandero supermini and the Duster SUV.
“At Dacia, Black Friday is only a regular Friday,” mentioned Luke Broad, Dacia’s director within the UK, as reported in CarScoops. “Shutting down our on-line gross sales for the day is a daring transfer nevertheless it does present our dedication to being the UK’s primary automotive producer for worth. This can be a strategy to put our cash the place our mouth is.” The corporate has additionally positioned radio adverts that simply play “enjoyable” sounds so that buyers can “tune out of the Black Friday noise.”
The idea of Black Friday attracts a combined reception in Britain, the place Thanksgiving is normally solely celebrated by expatriate Individuals dwelling there. Actually, the automaker mentioned that analysis it commissioned indicated that 70 p.c of Britons believed that Black Friday was a gimmick, though greater than half of these surveyed mentioned that they nonetheless use it as an excuse to buy Christmas items.
“Black Friday can simply lead shoppers to overspend on merchandise they don’t want – which isn’t what Dacia is about,” mentioned Broad. He identified that retailers will usually use tips like elevating the worth of an merchandise for a couple of weeks earlier than they lower costs on Black Friday, or they’ll supply offers on objects restricted in inventory to then upsell shoppers to totally different merchandise with a higher revenue margin.