The thought of a pickup truck based mostly on the brand new Land Rover Defender isn’t precisely new as we’ve heard executives from the corporate discuss it on quite a few events. There have been hardly any strong indicators that one is really beneath growth however the Defender’s chief engineer just lately spoke to media representatives and claimed that is certainly an excellent thought. The mannequin hasn’t been given the inexperienced gentle but, nevertheless.
“It’s one thing that I’d personally love to do as a result of I believe the Defender model would lend itself to a ute very a lot so. And we’ve seen that within the historical past of Defender particularly,” Stuart Frith, chief engineer for the Land Rover Defender, informed Drive. Sadly, Frith mentioned a Defender truck (or a ute as they name them in Australia) isn’t one thing the British automaker is at the moment planning.
Greater than two years in the past, shortly after the launch of the revived off-road icon, Nick Collins, JLR’s government director of auto applications, additionally recommended the Defender would finally develop to grow to be “a household.” Since then, Land Rover has added the long-wheelbase Defender 130 mannequin to its lineup however we don’t know whether or not Collins was referring to it or one thing else again in February 2021 – a Defender truck, for instance.
With or and not using a cargo mattress on the again, the Defender is in demand. The automaker just lately added a 3rd shift to the mannequin’s meeting line in Slovakia, which implies the off-roader is now produced on a 24-hour schedule. Frith informed Drive the automaker has lastly achieved “the appropriate steadiness of provide and demand” with the Defender, which most likely means it has solved all provider points, no less than for now.
“There’s at all times a steadiness between capability to provide and demand. For those who overcommit on capability or you could have an excessive amount of capability, you’ve got a hard and fast overhead that’s troublesome to handle. And in case your demand exceeds provide, then you might be disappointing clients. There’s a wholesome steadiness there, which is the trick to a wholesome enterprise,” Frith informed the Australian publication.
Leave a Reply