March 10, 2023
On this particular highlight version of the State of the Fleet Business video collection produced by Automotive Fleet journal, Matt Dyer, president of Wheels, explains why Wheels was chosen because the model title for the mixed legacy corporations of Wheels Donlen and LeasePlan. Dyer additionally discusses the creation of the brand new firm tagline and explains what is going to stay the identical and what is going to change beneath the Wheels model title.
🎙Timestamps
0:00 Intro
0:45 Why the model title Wheels and means of figuring out that title
4:02 Behind the tagline “Collectively Let’s Go Far”
8:18 What’s altering and what stays the identical
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