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President Matt Dyer Explains Decision to Align Under Wheels Brand Name – Operations

President Matt Dyer Explains Decision to Align Under Wheels Brand Name – Operations

by admin
March 11, 2023
in Auto News
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March 10, 2023

On this particular highlight version of the State of the Fleet Business video collection produced by Automotive Fleet journal, Matt Dyer, president of Wheels, explains why Wheels was chosen because the model title for the mixed legacy corporations of Wheels Donlen and LeasePlan. Dyer additionally discusses the creation of the brand new firm tagline and explains what is going to stay the identical and what is going to change beneath the Wheels model title.

 

?Timestamps

0:00 Intro

0:45 Why the model title Wheels and means of figuring out that title

4:02 Behind the tagline “Collectively Let’s Go Far”

8:18 What’s altering and what stays the identical

 

? Join the Automotive Fleet publication.

 

? Observe and join with Automotive Fleet on social media!

? Choose to pay attention? Try the State of the Fleet Business podcast!

 



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Tags: AlignbrandDecisionDyerExplainsMattOperationsPresidentWheels

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