Who doesn’t instantly consider Renault once they see a diamond? And with good purpose! This geometric form has embodied the model via its emblem since 1925. And it’s not about to vary! Proof of that is the brand new variation unveiled final January and deployed a couple of days in the past. Gilles Vidal, Renault Design Director, reveals why and the way this new emblem got here into being.
It hasn’t escaped anybody’s consideration. When the Renaulution plan was introduced, a brand new Renault diamond was proudly displayed behind Luca de Meo, CEO of Renault, in addition to on the grille of the Renault 5 Prototype. Since then, this new image has been unfolding regularly, with none fanfare. First with the brand new ZOE promoting marketing campaign, then on the model’s social networks. A launch that’s meant to be frugal however efficient.
The diamond is among the most acknowledged shapes on the earth and on the earth of the auto. It’s a easy geometric form, with a robust, highly effective identification; the problem was to resume this form by giving it that means, new, up to date values to mission the model into the long run.
Gilles Vidal, Renault Design Director
A brand new emblem to propel the model into a brand new period
Over the course of its historical past, Renault has modified its visible identification a number of instances. However there’s one factor that hasn’t modified since 1925, and that’s the diamond form that serves as the idea for the brand. Instantly recognizable, it has grow to be emblematic of the model.
With its angles, which tailored to the angled bonnets of the time, this geometric determine had imposed itself on Louis Renault. Since then, the Renault diamond has been redesigned at least eight instances! 9, with the most recent model. This reveals how a lot the model is eager to evolve with the instances.
Created in 1992, though redesigned in 2015, the most recent model of the Renault emblem was starting so far. To satisfy the challenges of a contemporary worldwide model, but in addition the multiplicity of its fields of expression, notably digital, a brand new model was beneath examine since 2019, explains Gilles Vidal. “A steadiness between recognition of the model’s heritage and coming into a brand new period, image of the long run”, the not too long ago revealed emblem, extra trendy and vibrant, goals to transcend the notoriety now acquired. The aim? “To accompany the adjustments presently at work” and to make Renault a extra open model that creates human values.
In tune with the instances and resolutely trendy, the restyled diamond completely embodies the ‘New Wave’ period that Renault has entered.
Gilles Vidal
It was subsequently naturally unveiled through the presentation of the Renaulution strategic plan and built-in on the grille of the Renault 5 Prototype. The glowing reception it acquired satisfied the model’s administration to formally launch it because the new emblem. “Now we have built-in it on the Renault 5 Prototype for the primary time. It was for us a formidable testing floor. In view of the passion and the very constructive suggestions we acquired in regards to the emblem, we determined to launch it,” stated Gilles Vidal.
An much more iconic diamond
For Gilles Vidal, the diamond essentially embodies Renault. To protect this common geometric form was an apparent alternative. “Now we have rethought it to grow to be extra iconic, easy and significant, a real timeless signature, with out superfluous results or colours, with a up to date takeover of the strains, a necessary a part of our graphic heritage,” he explains. Renault has already used the road to iconize its emblem. In 1946, 1959 and 1972. However, removed from giving into any vogue, Gilles Vidal explains that “with the road, it’s a query of telling a narrative, that of a symbiosis, a cycle, a path between two lozenges that are intertwined by an optical impact, making a complementarity and the impression of steady motion.” Greater than the remedy, it’s the drawing, which is very characterised, that’s exceptional.
Uncluttered, with no signature or typography, this new emblem has been designed to stay in motion. The flat remedy facilitates its animation, for instance on video or digital media, but in addition on autos, for his or her welcome sequence. This new emblem will probably be regularly utilized to Renault autos. It’ll proudly seem on these to be launched subsequent yr. “By 2024, your entire Renault vary will carry this new emblem,” concludes Gilles Vidal.
SOURCE: Renault