This week, Ford Efficiency introduced a serious change to offer its picture an overhaul. To any extent further, Ford Efficiency will likely be generally known as Ford Racing, because it continues to enterprise additional into motorsport.
In a press launch, Will Ford, the Common Supervisor of Ford Racing, emphasised the corporate’s mission, calling it greater than only a rebranding train. “That is the wholesale reintroduction of our racing model and alerts a totally new mind-set in regards to the enterprise, model, and merchandise that our racing efforts carry to life.”
Ford mentioned we’ll see the total new Ford Racing id come to life beginning in January, when it participates within the Dakar Rally and the Rolex 24 in Daytona, Florida. A launch occasion will kick off the racing season.
The corporate is on the brink of enterprise into Components 1 with Purple Bull Powertrains, in addition to gear up for a return to prototype endurance racing with a brand new LMDh automobile in 2027. It’s already concerned in rally racing, NASCAR, IMSA, WEC GT3, and Australian Supercars.
Though Ford Racing will see inner adjustments, that doesn’t prolong to Mark Rushbrook. He’ll stay the worldwide director because it transitions from Ford Efficiency, with the intent of masking each racing and street automobile operations.
For now, we get a brand new identify and emblem. Extra particulars ought to come to mild earlier than the Dakar Rally in January 2026.
