Audi’s present lineup might definitely use extra pizzazz. With the TT and R8 now discontinued, Ingolstadt now not sells a sports activities automobile. Heck, there isn’t even a coupe or convertible in sight.
Fortunately, the brand new Idea C goals to vary that in 2027, when the manufacturing model reaches the market. Audi says the road-going mannequin will barely differ from the present automobile, other than the addition of door handles, sensors, and some different minor tweaks.
The Idea C is greater than only a new sports activities automobile carrying the 4 Rings. It previews a contemporary design language that Audi plans to roll out throughout the lineup underneath Chief Artistic Officer Massimo Frascella, who took the position in June 2024. The German luxurious model desires to embrace “radical simplicity” by “decreasing every little thing to the important,” each in and out.
Audi is borrowing from the TT’s playbook, however the Idea C additionally nods to different icons. It’s basically a “biggest hits” compilation of coupes, drawing inspiration from the R8 supercar, the 1991 Avus idea, Auto Union race vehicles, and even a touch of the 2000 Rosemeyer idea. Whereas it first seems to be only a coupe, the present automobile additionally doubles as a roadster.
Picture by: Audi
Picture by: Audi
Picture by: Audi
Not less than in idea kind, the two-seater options an electrically retractable roof with two panels, representing a primary for Audi. Whether or not that reaches manufacturing stays unsure. In step with latest ideas, such because the Jaguar Kind 00 and manufacturing vehicles just like the Polestar 5, there’s no rear window. As a substitute, Audi fitted three horizontal slats, one among which integrates the third brake mild.
By way of measurement, the Idea C is nearer to the R8 than the TT. Audi states that it measures 178.0 inches in size, 78.0 inches in width, and 50.3 inches in peak, with a 101.1-inch wheelbase.
It rides on two-tone 21-inch wheels and weighs an inexpensive 3,726 kilos. That is about the identical as an R8 Spyder. The platform stays a thriller, however we have been informed each rear- and all-wheel-drive setups are doable. An 800-volt electrical system guarantees ultra-fast charging.
Picture by: Audi
Inside, the uncluttered exterior design carries by means of with a minimalist inside Audi describes as “shy tech.” Not a fan of the ten.4-inch pill rising from the dashboard? Neither are we. Fortunately, it may be tucked away. Like in older Audi fashions, the infotainment display screen folds neatly into the sprint. Actual controls made from anodized aluminum imply you’re not compelled to make use of the display screen for every little thing. Even the steering wheel badge is crafted from metallic fairly than flimsy plastic.
Whether or not the manufacturing model of the Idea C can be associated to Porsche’s upcoming electrical Boxster and Cayman replacements stays to be seen, however the hyperlink would make sense. The brand new 718s are due in 2026, presumably with a stronger deal with driver engagement than Audi’s take. Fanatics would possibly hope for cheaper, gas-powered variations, nevertheless it’s in useless. Each Porsche and Audi will promote their new sports activities vehicles solely as EVs.
The automotive world has undergone vital adjustments since 1995, when the TT idea was launched. Three many years later, the Idea C is making an attempt to spark the same response. It marks a step in the proper route for Audi because it seeks to rebound after years of trailing BMW. The coupe/roadster could show the nicest expression of the model’s new design language.
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Supply: Audi
Audi is making ready for a busy 2026 with the launch of an entry-level EV and new RS efficiency fashions from Audi Sport. How a lot of Idea C’s smooth design will translate to mainstream physique kinds, akin to sedans and SUVs, stays to be seen. Impressed by the 1936 Auto Union C and the third-generation A6, its vertical grille is touted because the “central factor of the brand new Audi face.” This characteristic, together with a brand new four-element mild signature, is anticipated to unfold throughout the lineup.
On this new period, it’s encouraging to see Audi seemingly transfer away from break up headlights and fussy design particulars. The corporate has already deserted pretend exhausts and pledged to enhance supplies after admitting cabin high quality had slipped. All of that is excellent news, and a sports activities automobile is strictly what Audi must revitalize its picture.
A gasoline engine for the manufacturing model would make it even higher, vastly boosting its odds of success in a distinct segment phase the place consumers nonetheless crave ICE. The identical could possibly be stated of Porsche’s next-generation Boxster and Cayman. Are you listening, Volkswagen?
