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Triple-I Blog | Survey: Homeowners See Value of Aerial Imagery for Insurers; Education Key to Comfort Levels

Triple-I Blog | Survey: Homeowners See Value of Aerial Imagery for Insurers; Education Key to Comfort Levels

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August 21, 2025
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Triple-I Blog | Survey: Homeowners See Value of Aerial Imagery for Insurers; Education Key to Comfort Levels

Amongst householders surveyed by the Insurance coverage Analysis Council (IRC), 88 p.c acknowledge that aerial imagery is a useful instrument for insurers.

Almost all respondents mentioned they acknowledge the worth of utilizing satellite tv for pc, drone, and plane pictures for early drawback detection, claims processing, and hazard identification earlier than pricey injury happens. Most additionally mentioned they imagine aerial imaging can result in fairer pricing.

Key findings:

  • 9 out of 10 respondents mentioned they see at the least one profit from aerial imagery’s use in insurance coverage. Greater than half mentioned it results in fairer insurance coverage pricing.
  • Whereas 60 p.c have some consciousness that insurers use aerial imagery, 40 p.c know little or nothing about it.
  • When householders are aware of the usage of aerial imagery for underwriting, they’re almost twice as more likely to assume it makes insurance coverage pricing fairer.
  • Householders fear extra about accuracy than privateness within the context of aerial imagery. Accuracy emerges as the highest particular person concern, with 31 p.c citing it as their greatest fear, in comparison with 24 p.c who cite privateness as their major concern.

Schooling and transparency are key to acceptance of this expertise, the survey discovered.  Householders who have been already aware of aerial imagery functions have been discovered to point out persistently greater confidence ranges, better profit recognition, and extra optimistic sentiment throughout all insurance coverage makes use of. Youthful householders additionally demonstrated better acceptance and better confidence within the expertise’s accuracy.

“Customers see worth in aerial imagery once they perceive the way it’s utilized in insurance coverage,” mentioned IRC President Pat Schmid. “Efforts to extend transparency and client information can bridge the arrogance hole, enhance buyer belief, and assist householders notice the advantages of sooner claims, fairer pricing, and higher danger prevention.”

The IRC, like Triple-I, is an affiliate of The Institutes.



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Tags: AerialBlogcomfortEducationHomeownersImageryinsurerskeyLevelsSurveyTripleI

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