MERCEDES-BENZ has launched its extremely premium Manufaktur Unique customisation program in Australia, however there’s a catch… solely homeowners of the carmaker’s costliest fashions will qualify.
The Manufaktur personalisation program kicked off again in 2015, initially dubbed the Designo Manufaktur program, earlier than it was renamed and expanded in 2021.
Now, for purchasers that may afford to spend the financial equal of a brand new compact automobile on paint alone, the Manufaktur Unique program is obtainable for patrons of S-Class, Maybach S-Class, AMG SL and GT fashions.
The choices can be found extra particularly for the range-toppers, which embrace the S 580 L, Mercedes-Maybach S 680, Mercedes-AMG SL 63 Roadster and GT 63 2-door Coupé
At its core, this system permits clients to choice their high-end ‘Benz with premium handcrafted paint and fabric finishes, with greater than 50 curated choices now out there in Australia.
In keeping with Mercedes-Benz, the colors and finishes out there have been “fastidiously chosen from a repertoire of previous particular fashions and buyer requests”, whereas others draw from the carmaker’s design archive.
To place the premium nature of this system into perspective, a Manufaktur Unique paint end choice will price $24,300 earlier than on-road prices, whereas an upholstery package deal (out there on S 580 and Maybach S 680) will begin from $27,600.
For the cash, patrons will get a selection of unique paint hues, a lot of which draw from the model’s most iconic previous fashions, with a selection of stable, metallic, Magno, and Shiny finishes.
S-Class homeowners wanting a novel upholstery remedy can have the selection of 20 mixtures, together with two-tone finishes and shades that span “practically the total color spectrum”.
House owners of the S 580 L will even get entry to the Manufaktur Unique Inside Bundle, along with the Unique Upholstery choice, which incorporates chauffeur-focused options like Straightforward Regulate head restraints, government seat and designer buckles.
The introduction of the Manufaktur Unique program follows final month’s announcement of Particular Version fashions throughout the carmaker’s compact automobile line-up, including what it calls “placing design options and appointments” to varied fashions.
Particular Version options, which embrace high-gloss black trim, wheels and inside enhancements, can be supplied on the A-Class, CLA Coupe, GLA-Class and GLB-Class fashions.
The Particular Version fashions additionally characteristic Manufaktur and metallic paint choices at no further price, including a contact of exclusivity to the model’s on a regular basis mannequin vary.
