At Hyundai Motor India Restricted’s (HMIL) Chennai manufacturing plant, AI is greater than a buzzword, it’s embedded within the cloth of day-to-day operations. The power is provided with Business 4.0 applied sciences, robotics, and real-time high quality monitoring methods.
“We’ve built-in IoT, AI, and massive knowledge analytics into our manufacturing processes. This not solely enhances effectivity but additionally propels HMIL in the direction of the imaginative and prescient of turning into a wise manufacturing facility of the longer term,” a Hyundai Motor India spokesperson instructed ET Enterprise AI.
AI is used throughout manufacturing, high quality management, upkeep, and provide chain. Deep studying fashions assist enhance high quality, whereas AI surveillance ensures security by detecting human intrusions in important zones.
Linked vehicles, native contexts
Hyundai’s Bluelink platform is central to its AI-driven linked mobility technique, with over 675,000 linked automobiles on Indian roads. The system makes use of AI-based diagnostics and buyer knowledge to supply personalised insights and options.
“We have been among the many first OEMs (authentic gear producers) to introduce embedded linked automotive tech in India. The gross sales of linked vehicles rose from 4.7 per cent in 2019 to 25.7 per cent in 2024,” the spokesperson stated.
Apart from options like real-time automobile monitoring, distant local weather management, and in-car funds, Bluelink additionally contains localised voice instructions in 10 Indian languages, a transfer that’s helped broaden adoption past metros.
Voice, vernacular and digital assistants
Hyundai’s AI-powered digital assistant, deployed on its web site and WhatsApp, handles round one lakh conversations a month. “Prospects can discover vehicles, e book take a look at drives, verify gives, e book a service and calculate service prices, utilizing our AI powered digital assistant,” stated the spokesperson.
The corporate has additionally centered on voice recognition in Hindi and Hinglish, with plans to broaden into regional languages. In-car infotainment methods provide particular greetings on particular days and festivals, making a extra localised and human expertise.
From R&D to real-world influence
The corporate’s R&D hub in Hyderabad is constructing India-first options like multilingual clusters and infotainment interfaces, AI-driven music suggestions by way of JioSaavn, and Alexa integration for automobile management.
“Our technique revolves round simplifying selections for patrons and enhancing possession expertise at each stage,” the spokesperson stated.
Hyundai has additionally partnered with IITs and startups to gas its innovation agenda. The ₹100-crore HTWO Innovation Centre in Chennai (in partnership with IIT Madras) is creating a localised hydrogen mobility ecosystem in a bid to create clear, sustainable mobility options in India. Concurrently, the Hyundai Middle of Excellence at IIT Delhi is aimed toward advancing battery and electrification analysis tailor-made for India.
Scaling CASE from India
As Hyundai pushes ahead on its world CASE (Linked, Autonomous, Shared, Electrical) imaginative and prescient, its Indian operations are enjoying a twin position, by not simply serving as a producing and export hub but additionally contributing locally-relevant AI improvements.
“With the assistance of AI instruments and good diagnostics, the corporate has been efficient in analysing knowledge and planning tailor-made options based mostly on buyer wants,” the spokesperson added.
From shopfloor automation to personalised post-sale experiences, Hyundai’s AI playbook gives an instance of how world OEMs can construct with Bharat in thoughts.
