Market Insight: BMW Group tops H1 sales chart

BMW Group Australia has completed the primary half of 2025 with robust gross sales throughout its BMW and Mini manufacturers, the German importer up 8.8 per cent on the identical time final 12 months with 16,555 mixed gross sales.

The car-maker’s native subsidiary says it has outsold its rivals in each premium phase during which it competes, highlighting top-performing fashions together with the X1 small SUV, its best-selling mannequin total with 2691 delivered (up 19 per cent), the X3 medium SUV with 2441 offered (up 30 per cent), and the X5 massive SUV with 1998 gross sales (up 25 per cent).

Passenger automobile gross sales favoured the 1 Sequence, with 910 gross sales (up 72 per cent), the three Sequence, with 841 deliveries (down 44 per cent), and the 4 Sequence with 853 offered.

Of the full gross sales automotive parc, BMW electrical autos comprised 22 per cent of its total tally with 3090 battery electrical fashions offered on this 12 months’s first half.

BMW says its iX1, iX2, and i4 had been the highest three best-selling autos respectively.

For sub-brand Mini, BMW Group Australia famous its highest half-year consequence but with 2843 deliveries courtesy of a refreshed mannequin vary – an 80 per cent enhance on the identical interval in 2024.

The 12 months’s midway level additionally marked a report for battery electrical Mini gross sales with 989 offered – a 1168 per cent enhance – or 35 per cent of the model’s total quantity.

“As we have a good time our first half achievements, it’s essential to acknowledge the success elements that propel our enterprise: our model, our product, and our individuals,” stated BMW Group Australia chief govt officer Wolfgang Buechel.

“Our iconic model stands for belief and excellence, whereas our modern merchandise outline the essence of driving pleasure.

“Most significantly, it’s our devoted individuals, together with our 49 vendor companions who join with our valued prospects day-after-day, who carry our promise to life. Collectively, we stay centered on driving the BMW Group ahead and delivering an distinctive buyer expertise.

“I’m happy with the numerous influence we now have made in Australia. Beneath our group’s management, BMW reclaimed its place because the main premium model after 11 years whereas advancing our electrification technique to attain a 22 per cent electrical gross sales share, nicely forward of the business’s 10 per cent.

“This milestone has established BMW because the main premium electrical model out there. We now have additionally elevated our premium market share throughout BMW, BMW M, and Mini, whereas additional strengthening our model worth and buyer satisfaction.

“As a passionate advocate for our vendor community, I’m grateful for the strengthened relationships and the dedication our companions have proven in investing considerably in our RetailNext company id.”

Whereas total BMW and Mini gross sales had been up – 0.5 per cent to 13,712 items and 80.4 per cent to 2843 items respectively – different premium marques demonstrated comparable beneficial properties.

Within the 12 months’s first half, Mercedes-Benz gross sales grew 15.9 per cent to 11,146 items, Lexus gross sales 16.7 per cent to 7338 items, Land Rover gross sales 9.3 per cent to 4391 items, Polestar 23.6 per cent to 1173 items, and Genesis 7.7 per cent to 765 items.

Faring much less favourably was Audi, down 16.4 per cent to 6839 items, Volvo, down 24.1 per cent to 3597 items, Porsche down 12.8 per cent to 2965 items, and Jaguar, down 11.4 per cent to only 357 gross sales as manufacturing winds down forward of the model’s upcoming rebirth.