Stakeholders Embark On Nationwide Third-Party Motor Insurance Awareness Campaign

Insurance coverage business stakeholders comprising the Nigerian Insurers Affiliation (NIA), the Nigerian Council of Registered Insurance coverage Brokers (NCRIB), Nationwide Insurance coverage Fee (NAICOM) and Institute of Loss Adjusters of Nigeria (ILAN) have partnered to launch a nationwide consciousness marketing campaign to teach the general public on the significance of third-party motor insurance coverage.

The attention drive follows the February 1, 2025 directive by the Nigeria Police Drive requiring all car homeowners to own legitimate third-party motor insurance coverage as this protection is crucial for safeguarding drivers in opposition to the monetary liabilities arising from accidents that trigger harm to different autos, property, or end in bodily harm to 3rd events.

Briefing journalists on this orchestrated consciousness marketing campaign, on Monday in Victoria Island, Lagos, the chairman, Communication & Stakeholder Engagement Sub-Committee, Insurers Committee, who doubles because the managing director/CEO, Rex Insurance coverage Restricted, Ebelechukwu B. Nwachukwu, stated: “Many drivers stay unaware that third-party motor insurance coverage is just not solely a authorized obligation but additionally a important safeguard for the lives and properties of fellow street customers. Compliance with this requirement is not only about avoiding penalties; it’s about defending your self and others each time you’re on the street.”

She added that, “one other key component of third Get together insurance coverage is that if one travels throughout West Africa, you may have insurance coverage protection, and that is an added benefit that individuals want to pay attention to.”

This marketing campaign is designed to lift consciousness, encourage compliance, and spotlight the results of driving uninsured.

The attention marketing campaign is pan-Nigeria and can have radio jingles within the main languages – Ibo, Hausa, Yoruba, Pidgin and English. Different points of the marketing campaign embrace Print media and Out-of-Residence (billboards) in some main business cities within the nation, resembling Lagos, Abuja and Port Harcourt and social media.

On his half, the vice chairman of the Sub-Committee and managing director of NSIA Insurance coverage, Moruf Apampa, “there are nonetheless loads of autos on the street with out correct insurance coverage.

When accidents occur, it’s typically harmless folks and public companies that find yourself bearing the fee. This marketing campaign is about serving to folks perceive why insurance coverage issues and making it simpler for them to get coated.”

To make compliance simpler, he stated, Nigerians can now conveniently buy or renew third-party motor insurance coverage insurance policies by the Nigerian Insurance coverage Trade Portal (NIIP) on-line portal, or by visiting any registered insurance coverage supplier nationwide.

The NIID platform, he said, ensures transparency, instantaneous verification, and peace of thoughts for all events concerned. Verification of your insurance coverage coverage may also be finished on-line by visiting ASKNIID and inputting your automotive registration particulars.

Searching for the assist of the media and different important stakeholders within the insurance coverage business like CAMCONIA, which is the umbrella physique of all Company Affairs Managers within the insurance coverage business, the Sub-Committee sough present and future collaboration in elevating consciousness about the advantages of the third Get together Marketing campaign being embarked upon and the necessity to do all potential to vary the narrative about insurance coverage within the nation.

Different members of the Sub-Committee current on the press briefing embrace; Ademola Abidogun, MD, Guinea Insurance coverage in addition to Abimbola Onakomaiya, President, Skilled Insurance coverage Girls Affiliation (PILA, who all sought the assist of the media and different related companions in growing the insurance coverage business in Nigeria.