Volkswagen has fallen into that entice that so many automakers do: Slapping some numerals onto the bottom of a obscure set of letters and calling it a day—just like the ID.3, ID.4, and ID.7. Granted, the corporate nonetheless has loads of normal names in its lineup, particularly within the US—the Taos, the Tiguan, and many others.—however we may see much more conventional names return within the subsequent few years.
VW’s head of promoting and gross sales, Martin Sander, instructed the German publication Auto Und Wirtschaft that conventional names will make a comeback, versus clunky alpha-numerics.
Picture by: DW Burnett / Motor1
“The vehicles will get correct names once more,” mentioned Sander. “Neither the ID.2all nor the ID.Every1 can have these names in sequence manufacturing. We’ll announce that when the time comes.”
That’s excellent news for a model that, traditionally, has had a few of the greatest automotive names within the enterprise—Beetle, Golf, Factor, and so forth. It’s nonetheless unclear if the “ID” moniker will stick round for VW’s electrical fashions, but it surely sounds just like the complicated nameplate may doubtlessly be on the way in which out.
We’ve seen different firms change their naming methods lately, together with these beneath the Volkswagen Group umbrella. Audi tried to revamp its nameplates by making its even-numbered vehicles electrical (A4, A6) and its odd-numbered vehicles gas-powered (A5, A7). However, the corporate has since reversed course and reverted to utilizing “E-Tron” for its EVs and “TFSI” for its gasoline vehicles.
Picture by: DW Burnett / Motor1
BMW is implementing an identical technique by eradicating the letter “i” from all of its gas-powered vehicles and utilizing it completely for its EVs—i4, i7. Toyota even lately modified the title of one of many worst-named EVs available on the market, the bZ4X, to easily “bZ.”
VW seems to be the following firm in line for a significant title change. And we would welcome it.
Supply:
Auto Und Wirtschaft
