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Navigation tech firms leverage ADAS and EV trends for growth, ET Auto

Navigation tech firms leverage ADAS and EV trends for growth, ET Auto

by admin
May 11, 2025
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OEMs, Tier-1 suppliers, and coverage planners now view superior mapping expertise as a vital part of the automotive stack.

New Delhi: The automotive panorama is present process a transformative shift, with Superior Driver Help Programs (ADAS), electrification and AI convergence with next-gen mapping expertise taking a centre stage. Navigation has moved far past primary turn-by-turn instructions–it’s now turning into an clever, digital, real-time, and predictive system.

With the rising adoption of electrical automobiles (EVs), the navigation and mapping market is seeing elevated demand for EV-optimised routing and extremely correct, autonomous, and semi-autonomous options.

“EVs and ADAS are reshaping the position of navigation–from a comfort characteristic to a mission-critical intelligence layer,” Sapna Ahuja, President – Automotive Enterprise and COO – MapmyIndia informed ETAuto.

OEMs, Tier-1 suppliers, and coverage planners now view superior mapping expertise as a vital part of the automotive stack.

Mapping performs an integral position in EV-specific route planning by contemplating charging factors, elevation gradients, and close by facilities to help seamless and smarter journey planning, mentioned Sameer Sankhe, Chief Digital Officer (CDO), Genesys, in a dialog with ETAuto.

Navigation’s rerouting

Infusion of ADAS and AI has broadened and supplied new income and development alternatives for the navigation firms, who’re actively aiming to supply tech-driven and user-friendly options to its customers.

The combination of superior expertise into maps supplies augmented actuality navigation, ADAS-aware navigation, driver behaviour analytics, related automobile ecosystem and personalised expertise.

Excessive-definition (HD) maps present security in automobiles with predictive intelligence, particularly throughout low-visibility and high-speed situations, defined Sankhe. 3D maps can detect exact positions in complicated environments to right GPS error if any, that’s important for ADAS Degree 2 and past.

“Our ADASIS v2+ compliant eHorizon expertise permits automobiles to ‘see past the sensor vary’ that allows the automobile to anticipate highway geometry, slopes, curves, velocity limits, driver alerts and extra. This powers L2+ stage of autonomy,” mentioned Ahuja.

Mumbai-based Genesys is collaborating with OEMs and Tier-1 suppliers to feed real-time ADAS intelligence utilizing their proprietary mapping engine, HD 3-D twins and superior sensor fusion structure.

What’s forward?

Now, navigation system suppliers have upped their sport to supply the most effective of instruments because the autonomous and software-defined automobiles (SDVs) acquire traction.

New-Delhi based mostly, MapmyIndia is working with superior, detailed, and up to date maps, mixed with vehicle-integrated APIs and onboard options that energy smarter and safer mobility.

Genesys, which has an engineering staff of 90 members and 350+ floor workers for knowledge assortment, is engaged on constructing maps that seize 250+ attributes. At current, OEMs require solely 10-15 attributes for stage 2 ADAS.

In a rustic that loses nearly 1.78 lakh lives yearly attributable to highway accidents, the clever maps can act as a preventive layer.

  • Printed On Might 11, 2025 at 10:59 AM IST

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Tags: ADASAutofirmsgrowthleveragenavigationTechTrends

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