Replace: A Ford spokesperson confirmed a small value improve for the Maverick that’s a part of “regular mid-year pricing actions mixed with some tariffs we face.”
Ford stresses that the worker pricing for everybody program remains to be in impact for all autos, together with imported autos just like the Maverick, via the July 4 weekend. That features autos imported after Might 2.
The Maverick has been an enormous success for Ford, partially as a consequence of its enticing pricing. When the small truck debuted for the 2022 mannequin yr, it snuck in slightly below $20,000 earlier than vacation spot charges. However a lot has modified within the final three years, and now, the Maverick’s base value is $28,145. When Ford’s $1,695 vacation spot price is added in, the most affordable Maverick is now $29,840.
That is a rise of $8,150 in simply three years. A majority of that got here simply in the previous couple of months, with the worth leaping from $23,920 in 2024 to $26,995 at first of 2025. Based on a Ford vendor memo posted to Reddit, one other $1,150 improve simply went into impact on Might 2. That is confirmed via Ford’s on-line configurator, which at present reveals the bottom mannequin Maverick on the aforementioned $28,145.
Photograph by: Mack Hogan / Motor1
The memo particularly references mid-year pricing for imported autos, however makes no point out of tariffs, a minimum of within the portion of the memo that is seen. The Maverick is assembled in Mexico, so it is secure to imagine that the rise is as a result of Trump administration’s ever-changing tariff construction for autos and components getting into the USA. Throughout Ford’s Q1 monetary convention name this week, firm CEO Jim Farley stated the web impression of tariffs on Ford can be $1.5 billion. He additionally conceded that a lot was nonetheless unsure going ahead.
“It is nonetheless too early to totally perceive our rivals’ responses to those tariffs,” stated Farley. “It is also early to gauge the associated market dynamics, together with the potential industry-wide provide chain disruptions, and the impression of Ford’s home manufacturing benefits.”
Per the memo, a number of value will increase throughout Maverick trims and choices began on Might 2. The $1,150 bump applies to all XL, XLT, and Lariat hybrid FWD trims, in addition to Lariat hybrid AWD vans. Non-hybrid Mavericks are up barely much less, at $700, whereas Lobo and Tremor vans improve $675 and $645, respectively. Getting extra particular, the memo lists a $100 improve to the vacation spot cost, an $80 bump for arduous mattress covers, and even a $10 bump for a comfortable mattress cowl.
Given the memo’s point out of imported pricing modifications, we appeared up the 2025 Bronco Sport, which can be assembled in Mexico. The net configurator reveals a beginning value of $30,995 for the entry-level Huge Bend trim—$1,000 greater than it was just some months in the past. Whether or not this improve additionally occurred on Might 2 is unclear. In any case, the memo additionally makes it clear that Ford’s worker pricing for everybody initiative remains to be in impact via the July 4 weekend.
So far, increased costs have not affected Maverick gross sales. The small truck is up 13.8 p.c via April 2025 with 58,198 items already bought.
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