IBM and Scuderia Ferrari HP have partnered to launch an AI-powered cell app in English and Italian for Formulation 1 fans, The app gives AI-generated race summaries, post-race information visualisations, historic insights, fan messaging, interactive polls, and iconic race highlights.
Accessible on Apple App Retailer and Google Play Retailer, the app combines information and AI applied sciences with Scuderia Ferrari’s historic information to reimagine the digital fan expertise.
The brand new Scuderia Ferrari HP cell app goals to attach the staff’s international fanbase of almost 400 million Tifosi extra carefully with the automobiles, drivers, and races they comply with.
Key highlights
-IBM watsonx powers all-new Race Centre and Racing Insights
-AI-driven instruments designed to offer followers with a extra immersive expertise throughout race weekends.
-AI-generated race summaries, offering post-race recaps of the Scuderia Ferrari HP staff’s efficiency inside hours of a race’s conclusion.
-Giant language fashions (LLMs) on watsonx rework advanced race information into narratives that embrace reflections from the Scuderia Ferrari HP drivers and staff principal.
“IBM and Ferrari are certain by a shared dedication to progress, innovation and excellence,” stated Jonathan Adashek, Senior Vice President of Advertising and Communications at IBM. “With AI, we’re creating a brand new blueprint for digital fan engagement that brings followers even nearer to Scuderia Ferrari whether or not it is race weekend or not. The app is constructed with the identical information and analytics applied sciences utilized by IBM purchasers throughout industries to attain enhanced buyer experiences, assist their staff attain new ranges of productiveness and make extra knowledgeable, data-driven enterprise selections.”
A extra personalised utility
Past the Race Centre, IBM and Scuderia Ferrari have launched new app options designed to ship personalised and interactive fan experiences year-round.
“This app is about bringing all our followers nearer to the center of the racing world of Ferrari,” stated Lorenzo Giorgetti, Chief Racing Income Officer, Ferrari. “With IBM’s cutting-edge AI expertise and our shared dedication to innovation and excellence, we’re making a digital expertise worthy of the Ferrari identify. The challenge has simply been launched and can turn into increasingly more complete within the subsequent few months, maximising the potential of the instruments that IBM is placing at our disposal. I can not wait to see the followers interacting with this new app, coming into a brand new dimension of the Ferrari expertise.”
