BMW Australia maintains its lead of the premium phase, additional strengthening its place in opposition to rivals together with BMW, Lexus, and Mercedes-Benz.
The German importer delivered a complete of 5628 new autos throughout the primary quarter of 2025, the bulk from inside its SUV line-up – however with an growing variety of electrified automobile gross sales.
BMW’s efficiency sees it maintain a 1.9 per cent share of the overall new automobile market, carefully forward of premium competitor Mercedes-Benz with 1.8 market share factors (and 5131 gross sales throughout the Q1 interval).
Audi positioned third with 3392 unit gross sales (and 1.2 market share factors) forward of Lexus (3318 and 1.1 per cent), and Land Rover (1963 and 0.7 per cent).
BMW says its X Sports activities Exercise Automobiles (SUVs) contributed to 66 per cent of its complete gross sales in Q1, the phase recording a powerful 14 per cent year-on-year progress determine with the highest three best-selling BMW fashions all belonging to the X household.
The X1 led the pack with 1089 models delivered, adopted by the X3 with 832 models, and the X5 with 710 models. The fourth-generation X3 was launched earlier in Q1 with variants together with the 30e xDrive plug-in hybrid electrical variant, a mannequin providing 91km of all-electric driving vary.
However it’s the model’s continued success in battery electrical automobile gross sales that sees it maintain a transparent benefit over not simply its premium rivals, however the EV phase as a complete.
An expansive electrification technique noticed BMW battery electrical autos account for 26 per cent of its total gross sales in Q1 2025, the 1481 models offered representing a 4.1 per cent improve over the identical time final yr.
BMW Australia says this milestone highlights the rising demand for sustainable mobility, the model now providing 16 totally electrical autos to its prospects – greater than another importer.
“We’re delighted with our gross sales outcomes and respect the belief and help of our vendor companions and prospects,” mentioned BMW Group Australia chief government officer Wolfgang Buechel.
“Our technique is constructed on long-term funding – not simply in product and gross sales, however within the Australian market itself.
“BMW is right here for the lengthy haul, and we are extra engaged than ever in investing in our model, folks, and merchandise.”
2025 Q1 premium phase gross sales ladder*:
|
Make
|
Gross sales
|
Share
|
|
BMW
|
5628
|
1.9%
|
|
Mercedes-Benz
|
5131
|
1.8%
|
|
Audi
|
3392
|
1.2%
|
|
Lexus
|
3318
|
1.1%
|
|
Land Rover
|
1963
|
0.7%
|
|
Volvo
|
1904
|
0.7%
|
|
Genesis
|
336
|
0.1%
|
|
Jaguar
|
151
|
0.1%
|
*Gross sales figures provided courtesy of VFACTS.
