Genesis is changing into the brand new Cadillac for idea vehicles that hardly ever make it to manufacturing. The beautiful 2021 X and 2022 X Convertible ideas are nonetheless recent in our minds, and now, a brand new pair has arrived to tempt us much more. Like their predecessors, these newest designs are primarily styling workout routines, a “what if” second from Hyundai’s luxurious model. Whereas they appear production-ready, we wouldn’t get our hopes up too excessive.
The X Gran Coupe and X Gran Convertible ideas share the highlight on the 2025 Seoul Mobility Present with Hyundai’s new Nexo hydrogen crossover and the facelifted Ioniq 6. As you possibly can shortly inform, the one-offs are primarily based on the G90, the corporate’s flagship sedan. Though the convertible has the roof down in all photos, we all know a gentle high is hiding someplace within the again.

Picture by: Genesis
Dare we are saying these jaw-dropping vehicles wouldn’t look misplaced in an inventory that features the Bentley Continental GT/GTC and the Lexus LC/LC Convertible. Except for considerably redesigning the our bodies with two fewer doorways, Genesis additionally spruced up their cabins. The X Gran Coupe takes after Mediterranean Olives with inexperienced leather-based accents. The X Gran Convertible has a predominantly blue cabin as a nod to the Cabernet Sauvignon grapes from Livorno, Italy.
Genesis was spun off as a standalone model a decade in the past and has offered over 1.3 million vehicles. Most of those have been SUVs and sedans, although some markets, like Europe, additionally obtained the G70 Taking pictures Brake. If Hyundai really desires Genesis to compete with the likes of Mercedes and BMW, it must elevate its model picture with halo merchandise. Some would possibly argue {that a} coupe or convertible wouldn’t considerably transfer the needle. Nonetheless, a flashy flagship mannequin may draw extra patrons into showrooms, even when they finally drive away in a GV70.
Mum or dad firm Hyundai has the monetary power to fund such particular initiatives with out being overly involved about rapid returns. Hopefully, within the not-too-distant future, Genesis will tackle the BMW 8 Collection or different high-end grand tourers. Till then, all we are able to do is admire their lavish ideas.

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Supply: Genesis