Auto Present
Genesis is at it once more—teasing us with a pair of full-size luxurious grand tourers that look able to steal the highlight from the European elite. Unveiled on the 2025 Seoul Mobility Present, the brand new Genesis X Gran Coupe and X Gran Convertible ideas are daring reinterpretations of the model’s flagship G90 sedan—they usually simply could be probably the most gorgeous Genesis designs so far.
These new ideas construct on the legacy of the X Idea (2021) and X Convertible (2022), persevering with Genesis’ streak of design excellence with out manufacturing guarantees. Consider them as rolling artwork—absolutely shaped styling research that present what may very well be, even when it most likely gained’t be anytime quickly.
From Stately Sedan to Modern Grand Tourer
At a look, it’s clear these ideas are primarily based on the G90, however with main sheet metallic surgical procedure. The four-door flagship has been remodeled right into a swooping two-door coupe and a roofless convertible, each exuding the type of curb enchantment you’d count on from the likes of Bentley or Lexus. Actually, the resemblance to the Bentley Continental GT or Lexus LC isn’t any coincidence—Genesis is clearly positioning itself within the luxurious GT area, at the very least from a design perspective.
Genesis has dialed up the class inside as properly. The X Gran Coupe options inexperienced leather-based accents impressed by Mediterranean olives, whereas the X Gran Convertible channels winery vibes with a blue inside that nods to Cabernet Sauvignon grapes from Livorno, Italy. It’s all very aspirational—and it really works.
A Missed Alternative or a Strategic Tease?
Let’s be actual: these automobiles most likely gained’t see manufacturing. And that’s a disgrace, as a result of Genesis has the chops to drag it off. The Korean luxurious model, spun off from Hyundai lower than a decade in the past, has already bought over 1.3 million autos globally. With a lineup of sedans and SUVs that now consists of fashions just like the GV80 and electrified GV70, Genesis has confirmed it might probably compete with established German and Japanese gamers.
But when Genesis actually desires to maneuver into the higher echelon of luxurious manufacturers—assume Mercedes-Benz, BMW, Audi—it wants a halo automotive. One thing aspirational. One thing that will get individuals within the door, even when they depart with a G70 or GV70 as an alternative. The X Gran Coupe or Convertible might do precisely that. These ideas are extra than simply design workouts—they’re branding instruments.
The Way forward for Genesis Design
The message right here is evident: Genesis is aware of the way to design world-class luxurious autos. Whether or not or not these GT ideas ever hit the manufacturing line, they set the tone for the model’s future—and maybe trace at what’s in retailer for a possible flagship EV or next-gen coupe.
Mother or father firm Hyundai has the sources to take dangers. If Genesis desires to punch above its weight, a manufacturing model of those Gran ideas wouldn’t simply be a flex—it will be an announcement of intent.
For now, all we will do is admire the design, daydream about an 8 Sequence rival from Korea, and hope Genesis ultimately offers in to temptation. As a result of primarily based on seems alone, the Genesis G90 Coupe and Convertible could be probably the most compelling case but for a brand new grand touring period in luxurious automotive.
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