Mitsubishi has been within the information so much not too long ago, thanks primarily to its potential involvement within the merger between Nissan and Honda. That hasn’t improved the corporate’s outlook, nonetheless, with the Japanese automaker publishing an abysmal internet revenue forecast for the monetary 12 months ending March 2025.
In its third-quarter monetary outcomes presentation, Mitsubishi adjusted its annual internet revenue forecast to 35 billion yen, or roughly $226 million at present change charges. That is an enormous 76 p.c decrease than its earlier prediction of 144 billion yen issued in Might 2024.
The adjustment comes because of lackluster gross sales within the wholesale sector, advertising bills in North America, and growing provider prices because of inflation, in line with Nikkei Asia.
Mitsubishi additionally adjusted its gross sales targets for the 12 months, dropping from 895,000 to 848,000 items. Nonetheless, that is greater than the 815,000 it moved the 12 months prior. Most of that loss comes from Mitsubishi’s largest area, Southeast Asia. Particularly, the corporate is struggling in Thailand and Indonesia, the place it was beforehand profitable.

Picture by: Mitsubishi
“There was a requirement of 1 million automobiles yearly in Thailand up to now,” CEO Takao Kato stated on an earnings name Monday, in line with Nikkei Asia. “It has not recovered considerably after the COVID-19 pandemic, lowering much more quickly within the monetary years of 2023 and 2024 because of the excessive stage of family debt.”
Kato went on to say Thailand’s unfavorable change charges and ongoing family debt will increase will proceed to have a damaging impression on income. Issues have gotten to the purpose the place Mitsubishi has needed to restructure its workplaces within the area, which included the early retirement of 300 workers.
Issues aren’t all dangerous. Although rumors have beforehand pointed to Mitsubishi being ousted from the Honda-Nissan merger, Kato says it is unlikely Mitsubishi “won’t be concerned in any respect.” He stated the corporate will wait and see how the merger performs out earlier than making any resolution about when and find out how to get entangled.
“Our strengths are in plug-in hybrids, [Asia-Pacific] market presence, and a product lineup targeted on pickup vehicles,” he stated. “We’re how these might be utilized and how much assist we will count on within the North American market and creating auto intelligence—each of which we’re not so sturdy in.”