Ford was the one automaker to disclose new product on the 2025 Detroit Auto Present: the Mustang GTD Spirit of America, an look bundle for a automotive that is not out but, and the Mustang RTR, a brand new EcoBoost-powered trim that guarantees thrilling efficiency at a extra reasonably priced value.
That prompted us to ask Ford about Mustang pricing on the present. It is no secret that gross sales are down. Final yr was the worst gross sales yr within the Mustang’s 60-year historical past. However Ford Mustang Model Supervisor Joe Bellino does not suppose costs are a difficulty.
“We’re within the candy spot,” he mentioned, stating that there are only a few choices left for a front-engined, two-door sports activities automotive turning the rear wheels.
Picture by: Christopher Smith / Motor1
Bellino is not mistaken. The Nissan Z and Toyota Supra are within the combine, however neither have a again seat. It is the identical scenario with the Miata, and in order for you a 2+2 with a V-8, that requires stepping as much as a six-figure Lexus LC500. The combustion-powered Dodge Charger returns later this yr, bringing hefty energy to a two-door physique with a again seat. However it’s significantly bigger than the Mustang, and and not using a V-8, it stays to be seen whether or not consumers will reply.
In Ford’s protection, the present Mustang’s value is consistent with these from 30 years in the past, accounting for inflation. A 1995 Mustang GT coupe with commonplace gear began round $21,500. That equals roughly $46,000 right now, a bit lower than the 2025 Mustang GT’s beginning value of $47,055. However peruse social media or the feedback on our 2024 Mustang gross sales submit and you will find all types of criticism relating to pricing.
“With the EcoBoost beginning within the low $30s and going as much as the GTD, I am unable to consider one other firm that provides that form of alternative on a single mannequin for consumers,” mentioned Bellino.
Picture by: Christopher Smith / Motor1
EcoBoost trims held regular for 2025, beginning at $33,515. The V-8–powered GT elevated $2,600, whereas Darkish Horse jumped $3,645 in Premium trim to start out at $69,870. After which there’s the GTD, which begins at $325,000. Ford is simply constructing a couple of hundred a yr, and it is at the moment bought out for 2025 and 2026.
As for the gross sales decline in 2024, Ford Head of Product Communications Mentioned Deep highlighted provider points as affecting manufacturing. These points apparently did not apply to the Mach-E, which outsold the standard Mustang by over 10,000 models.
