BMW has celebrated its second-best gross sales 12 months within the Australian new-vehicle market and once more change into the nation’s favorite status automobile model, with 26,341 deliveries recorded throughout 2024 representing a modest 0.6 per cent year-on-year uptick.
The German marque outperformed its nearest competitor by greater than 6000 models, attributing a lot of its success to the gross sales efficiency of its SUV vary – which accounted for 62 per cent of general BMW gross sales.
BMW’s best-selling mannequin was the X1 small SUV for the second 12 months operating, with 4536 models delivered to clients. This was adopted by the X3 medium SUV with 3374 bought and the X5 massive SUV on 3157 models.
The constructive gross sales outcomes embrace an battery electrical car (BEV) gross sales mixture of 29.6 per cent and a report 12 months for high-performance BMW M fashions (5631 models). The importer says it stays dedicated to a “expertise openness technique which focuses on providing clients completely different drivetrain choices”.
BMW at the moment affords a market-leading 16 totally electrical variants, together with six priced under the posh automobile tax (LCT) threshold.
In 2024, a record-breaking 7787 BMW BEVs have been bought, marking the model’s highest BEV gross sales quantity for the reason that importer started promoting the i3 again in 2014.
Of the BEVs bought by BMW, highlights embrace the iX1 with 2618 models, the i4 with 2062 models, the iX2 with 1280 models, and the iX3 with 1092.
Australia additionally stays one of many strongest markets for the sale of BMW M efficiency fashions, the importer’s 5631 deliveries of M Division merchandise in 2024 representing a rise of 15 per cent in contrast with the 12 months prior.
“An organization’s success doesn’t depend on only one issue, however somewhat a mix of accountable actions and a devoted group driving progress,” mentioned BMW Group Australia CEO Wolfgang Buechel.
“Whereas our product vary is central to what we promote, our success additionally hinges on the innovation that defines our model. This ensures that we frequently evolve and rework our enterprise.
“Equally vital are the individuals who make all of it doable – my group, our supplier community, and our valued clients – and the best way we place and promote our model, all whereas appearing as a accountable company citizen.”
Luxurious automobile gross sales (2024)*:
*All knowledge equipped courtesy of the FCAI.
