Nissan put the brand new Z on sale in 2021, nevertheless it took the corporate a very long time to ramp up manufacturing. Lastly, it appears to be churning out Zs at a good clip, and for the primary time in its historical past, Nissan’s new sports activities automotive outsold its closest rival, the Toyota Supra. Nissan managed 3,164 U.S. Z gross sales in 2024, in comparison with 2,615 Supra gross sales.
It is simply 549 extra vehicles, however that is one thing contemplating that in 2023, the Supra outsold the Z by nearly 1,000 vehicles. And that within the new Z’s first two years on sale, Nissan did not even handle to promote 300 within the US.
| 12 months | Toyota Supra | Nissan Z |
| 2021 | 6,830 | 36 |
| 2022 | 4,952 | 263 |
| 2023 | 2,652 | 1,771 |
| 2024 | 2,615 | 3,164 |
Even though the Z is not fairly new, it’s a newer mannequin than the Supra, which debuted again in 2019 and went on sale later that 12 months. That is mirrored in the truth that Supra gross sales have decreased considerably since 2021. The Z additionally has a a lot decrease base worth, $44,110 to the Supra’s $57,385. Although, Toyota did cancel the four-cylinder base Supra for 2025, successfully bumping up the associated fee. Even nonetheless, the Supra 2.0 base mannequin began at $47,545 when it was on sale, making the Z one thing of a discount.
Nissan additionally made an enormous enhancement to the Z lineup in late 2023, too, with the introduction of the 420-horsepower Nismo mannequin. In the meantime, Toyota added a guide transmission to the Supra across the identical time, and did a forty fifth Anniversary special-edition mannequin final 12 months, however has provided no different vital mechanical upgrades.
Issues look good for the Z, however not when you examine it to the opposite main sports activities coupe available on the market. Ford bought 44,003 examples of the Mustang right here final 12 months, however with a $34,210 base, the horse automotive is so much cheaper. Rounding out the broadly reasonably priced rear-drive sports activities automotive section, the Toyota GR86 managed 11,426 gross sales and its platform-mate Subaru BRZ added 3,345 to the whole. On the time of writing, we’re nonetheless ready on Mazda Miata gross sales for 2024.
Anecdotally, not one of the Motor1 employees have seen many Zs in public, however maybe that can change as gross sales tick up.
