India’s automotive {industry} is without doubt one of the largest and fastest-growing on the earth. With over 4 million automobiles offered yearly, in response to the Society of Indian Vehicle Producers (SIAM), the market caters to a various inhabitants of over 1.4 billion folks.
The {industry} consists of an expansive class of automobiles, from entry-level automobiles to luxurious SUVs, and is primarily characterised by its cost-sensitive nature. In recent times, there has additionally been a big shift in direction of electrical automobiles (EVs), pushed by authorities initiatives and growing environmental consciousness.
Amidst this dynamic panorama, Sweden-based mobility software program options supplier, Nira Dynamics, is betting huge on the Indian car market. Recognised for its progressive method to automobile security and sustainability, the corporate goals to leverage India’s increasing automotive sector to introduce its industry-leading software program options.
“The Indian market presents great development alternatives, with roughly 4 million automobiles offered yearly. Given India’s inhabitants of round 1.4 billion, the potential is critical. For comparability, China sells about 27 million automobiles every year, which is greater than six occasions the Indian market. This highlights the huge potential for development in India,” says Mr. Magnus Anseklev, International Gross sales Director at Nira Dynamics.
In contrast to conventional automotive options that depend on further {hardware}, Nira Dynamics utilises current automobile sensors. This technique not solely reduces digital waste but in addition eliminates logistics points associated to {hardware} sourcing.
“We do not use any {hardware}, any supplies, in any way, in our options. We make use of current sensors within the automobiles, so we’ve got no digital waste and no logistics downside in terms of {hardware},” provides Mr. Anseklev.
With operations in over 16 international locations and its software program built-in into greater than 110 million automobiles throughout 45 manufacturers, Nira Dynamics has established a big world presence. The corporate collaborates with main automotive manufacturers reminiscent of Tata, Volkswagen, Audi, Skoda, and plenty of others.
One of many key benefits of Nira Dynamics’ software program is its value effectivity. By eliminating the necessity for added sensors, the corporate provides a extra reasonably priced resolution for each OEMs and end-users. That is particularly necessary in cost-sensitive markets like India
