Jaguar Type 00 Concept: Smoke, Mirrors, and a Glimmer of Hope

There’s life within the previous woman, but.

Legendary British carmaker Jaguar has been attracting loads of consideration as of late, and till this week, none of it had a lot to do with automobiles.

The builder of the fabled E-Sort sports activities automobile has fallen on exhausting instances, and its product lineup has been decreased to a single, slow-selling crossover. Jaguar has promised to make a daring return to the luxury-car market, this time with a portfolio of electrical automobiles positioned in worth and status properly above marque’s conventional mainstream-luxury area of interest.

Sort 00 Idea

However till now, now we have seen little to counsel that any actual product was within the offing. As an alternative, Jaguar latest shared each a set of video shorts that includes oddly clad vogue fashions, and revisions to the maker’s conventional typeface and brand. Whereas definitely attention-grabbing, the brand new look did extra to confuse issues than counsel that significant information was imminent.

All that simply modified, kind of, with the carmaker sharing concept-car photos that look, frankly, too incomplete to foreshadow a lot. However, you resolve for your self.

The maker stated it was “…introducing an unmistakable, surprising and dramatic bodily manifestation of Jaguar, because the model continues its transformation,” in an announcement launched after the idea was revealed at Miami Artwork Week.

To those eyes, the idea seems somewhat like a cross between a Bentley Continental and the Cadillac Sixteen Idea from earlier this century. And whereas the silhouette is arguably daring, it isn’t particularly attention-grabbing. However you be the decide.

CG Says:

Jaguar’s latest social-media exercise has earned the maker oodles of free consideration, and the Sort OO Idea proves there’s some life within the previous woman, but. Nonetheless, we don’t see a lot right here that implies that model is on the comeback. Hopefully there’s extra to the story.