Mahindra Tractors, celebrating its sixtieth anniversary, has launched a digital tractor drive expertise. This initiative utilises AI expertise to permit clients to see themselves driving a Mahindra tractor in a customized video, aiming to boost model connection in the course of the festive season.
The digital tractor drive was launched following the model’s tribute to Indian farmers, “Desh ka Tractor: ‘Mitti se juda, Junoon se Saja’”. Partnering with Vitra.ai, Mahindra makes use of superior AI and deep studying to create these hyper-personalised video experiences.
“At Mahindra Tractors, we’re excited to current the first-ever digital tractor drive, a brand-new initiative that represents our model on the forefront of expertise past simply our merchandise for a deeper reference to our new and evolving farmers. The brand new initiative is a testomony to the facility of AI, by way of which we have now already enabled over 250,000 experiences.”
How does it work?
Customers can create their video by visiting the Mahindra Tractors web site. After importing an image, getting into their telephone quantity, and placement, they obtain the personalised video by way of WhatsApp of their regional language.
Vikram Wagh, CEO of Mahindra Tractors, highlights the initiative as an indication of their dedication to technological development and fascinating with farmers. The usage of AI has already resulted in over 250,000 personalised experiences.
“Leveraging Vitra.ai’s state-of-the-art personalised and augmented AI-generated face-swap video expertise for farm tractors, offers farmers an immersive expertise, enabling them to attach with the Mahindra model like by no means earlier than. We’re thrilled to have scaled this innovation to satisfy Mahindra’s excessive engagement objectives, successfully and effectively personalising their buyer engagements for his or her widest vary of tractors.”
Satvik Jagannath, Co-founder and CEO of Vitra.ai, explains how their expertise gives an immersive expertise for farmers. This initiative permits Mahindra to attach with clients in a personalised and fascinating method.
