Market Insight: Q3 sales summary

AUSTRALIA would possibly effectively have near 70 OEMs jostling for a share of the brand new automobile market, however because the third-quarter gross sales outcomes present, only a handful compete in important numbers.

September VFACTS gross sales figures revealed by the Federal Chamber of Automotive Industries (FCAI) counsel Australia is on observe to promote near or simply greater than 1.1 million new automobiles once more in 2024, with a make/mannequin combine now extra various than at any level in historical past.

Newcomers from China are broadening the number of new automobiles accessible – significantly within the electrification house – with 4 new manufacturers becoming a member of the Australian market over the previous month alone.

As is the case with extra established Chinese language marques akin to GWM and MG Motor, these relative newcomers can obtain a tempo of gross sales that outperforms stalwart Aussie favourites regularly.

That mentioned, the highest 10 listing stays largely unchanged from months passed by and is in fact led by Toyota with its dominant 18.7 per cent share of the market.

Ford (8.6 per cent market share), Mazda (8.5 per cent), Kia (7.9 per cent) and Mitsubishi (6.9 per cent) sit comfortably inside the prime 5, although it’s the stable share of gross sales going to GWM, MG and the more and more well-liked BYD that will effectively change that precedent by as early mid subsequent 12 months.

For now, nevertheless, the development is obvious. Australian patrons proceed to buy importers with a longtime market presence.

Hyundai, Isuzu, and Subaru maintain quick to their prime 10 standing, bumping out Volkswagen and Nissan in September. No different marque managed greater than 3000 gross sales for the month.

Other than Nissan, the one car-makers exterior the highest 10 to handle greater than 2000 gross sales in September have been Tesla (2649 models) and BMW (2340 models), leaving 60-odd manufacturers to battle over the scraps.

OEMs promoting greater than 1000 models throughout September included BYD (1826), Chery (1268), LDV (1104), Lexus (1098), Mercedes-Benz (1697), and Suzuki (1723).

The rest have bought lower than 1000 models per thirty days – and in lots of cases fewer than 100 models per thirty days, with Alfa Romeo (34) and Jaguar (81) particularly underperforming in opposition to their nearest rivals.

Unsurprisingly, dual-cab four-wheel drive utes and medium SUVs stay the first drivers of new-vehicle gross sales.

September passenger gross sales of 14,488 models paled in opposition to the 56,440 SUVs bought, falling effectively behind mild business automobiles (with 21,568 gross sales).

12 months thus far, the numbers mirror a seamless development with 160,231 passenger (17.3 per cent), 520,925 SUV (58.2 per cent), and 207,808 mild business automobiles (22.2 per cent) bought.

Of all new car gross sales to the top of Q3, simply lower than half went to personal patrons (471,734 models) with enterprise patrons taking a considerable second place (339,382 models). Whereas the numbers are important, they mirror a year-on-year slowing of latest car gross sales of -17.2 per cent and -8.8 per cent respectively.

Authorities (30,080) and rental fleet (47,768) gross sales remained steadier, down 0.9 per cent and eight.1 per cent respectively.

Drilling additional into the yearly segmentation listing, only a handful of classes achieved a market share of greater than 5 per cent.

Throughout the passenger section, solely small automobiles rose above the vital mark with a 7.7 per cent share of the motion.

Against this, three SUV classes exceeded the mark with small SUV, medium SUV and huge SUV reaching 14.7 per cent, 22.8 per cent and 11.9 per cent market share factors respectively.

The sunshine business car section noticed only one contender move the 5 per cent mark with the 4X4 utes garnering 16.9 per cent of the general market.