It is not the automobile we’d have anticipated to see in a industrial, however Cadillac’s put collectively a 90-second spot for the Celestiq, and it looks as if it might be destined for broadcast. The automaker’s first Celestiq promo, from a 12 months in the past, was a 90-second spot uploaded in 4K, specializing in the electrical sedan’s particulars, the Celestiq parked your entire time in a dramatically lit room. This one’s in commonplace high-definition, frequent for advertisements, and contains the entire equipment mandatory for aspirational life-style attract — stunning couple rising from a multi-million-dollar dwelling, individuals being barely unnaturally at peace in a automobile cabin, the Habanero Orange Celestiq being essentially the most intense splash of shade in a twilight cityscape, and so forth, plus the small print concerning the hero automobile being a manufacturing unit required for truthiness in promoting.
Throughout all of it, we get to see new takes on the $340,000 sedan’s options, such because the fingerprint sensor that opens the powered doorways and the way the four-quadrant electrochromic Good Glass Roof works, the driving force darkening solely the portion above his head. We additionally get glimpses of the 55-inch full-width show, and the Flying Goddess encased in a crystal dial subsequent to the amount management for the 38-speaker AKG audio system. And be aware the color-matched atmosphere, the couple and the cabin’s ambient lighting resplendent in shades across the purple finish of the spectrum.
We’re nonetheless at the hours of darkness about manufacturing timing, however we are able to take this advert as an enormous step nearer to the purpose. Two years in the past, we anticipated the automobile to launch for the 2024 mannequin 12 months; that is since turn out to be the 2025 mannequin 12 months. This is among the most essential Cadillacs within the model’s historical past by way of an announcement automobile, so there’s each purpose to get it proper. Every time clients lastly take supply, the specs nonetheless level to a 111-kWh battery powering a dual-motor powertrain making 600 horsepower and 640 pound-feet of torque. We have not heard of a manufacturing cap, however hand-built volumes out of the Warren Technical Heart should not exceed 150 items per 12 months.
