Ford has launched the primary preview picture of its upcoming electrical coupé-SUV, which is strongly tipped to revive the Capri title, as a part of a brand new guerilla advertising and marketing marketing campaign.
An advert positioned in a number of print publications for a enterprise referred to as ‘Comeback Automobiles’ requires readers to textual content the phrase ‘COMEBACK’ to the enterprise through WhatsApp. That begins an automatic dialog that gives one in all two preview photos of the brand new automotive – the headlight or the rear gentle.
Autocar beforehand reported that the brand new automotive is about to be referred to as Capri, which is backed by a number of references to the mannequin within the Comeback Automobiles advert. The strapline ‘the automobiles you at all times promised your self’ is a nod to the marketing campaign for the unique Capri, whereas the numbers ‘1969’ and ‘1986’ within the new advert reference the beginning and finish dates of its manufacturing run.
Bizarrely, the WhatsApp script for the Capri marketing campaign quotes former Manchester United ahead Eric Cantona’s 1995 diatribe, after he received an attraction towards a two-week jail sentence for kicking an abusive soccer fan within the chest.
It stated: “When the seagulls comply with the trawler, it’s as a result of they suppose sardines can be thrown into the ocean.
“Now, throw these photos within the on-line sea and discover out who follows…”
The hyperlink between the well-known quote and the automotive has but to be clarified.
Ford just lately confirmed that the Capri can be revealed imminently, and the brand new mannequin was just lately noticed testing on public roads.
It’s anticipated to be twinned with the brand new Explorer, primarily based on Volkswagen’s MEB platform and providing a alternative of three powertrains (ranging in output from 168bhp to 335bhp) and two batteries (52kWh and 77kWh).
The Capri was initially resulting from be launched round six months after the Explorer, however the latter automotive was delayed with a view to permit Ford to re-engineer the automotive to make use of a brand new battery pack.
