In 2014, Xpeng Motors was based in Guangzhou, China. Seven years handed earlier than the electrical automobile (EV) maker took its first step in Europe—Norway—however its footprint on the continent has grown quickly ever since. Sweden, Denmark, and the Netherlands have been added in 2022, in addition to France and Germany in H1 2024. Iceland, Italy, Spain, Portgual, and the UK at the moment are among the many international locations in its sights for H2 2024.
On the 10 June 2024 launch occasion for the automaker’s G6 within the Netherlands, Jos van den Bergh, Head of Model Content material & Technique Europe, emphasised that EVs’ success in Europe is dependent upon marrying affordability with progressive sensible tech. Nevertheless, Xpeng just isn’t the one new participant on the town—in reality, its Flagship Retailer in Utrecht neighbours a Nio Hub. As Chinese language EVs go international, the race to ascertain particular person model identities is on.
