CHERY won’t be including the Exeed sub-brand to its secure in Australia anytime quickly, primarily based on feedback from the corporate’s native chief working officer.
Talking with GoAuto on the launch of the brand new seven-seat Chery Tiggo 8 Professional Max, Lucas Harris mentioned the enterprise isn’t but wanting so as to add Exeed to its fast-expanding raft of choices within the Australian market.
“No, is the brief reply,” Mr Harris responded when requested if Exeed is coming right here.
“I believe there is a area of interest marketplace for it,” he mentioned.
“So, the 2 new Exeed fashions, the sedan and the SUV, they’re EV solely, they usually’re tremendous premium,” Mr Harris mentioned, referring to the high-end fully-electric Sterra ES sedan and the Sterra ET SUV.
The Sterra ES is a big sedan, measuring up equally to a Mercedes EQE sedan at 4945mm lengthy, and it’s provided with a spread of powertrains with as much as 353kW for the dual-motor range-topper.
Exeed additionally claims as much as 905km of driving vary on the CLTC take a look at cycle for the CATL-sourced 97.7kWh LFP battery mannequin.
The Sterra ET, solely simply been revealed, has related claimed figures with 350kW of energy, 530km of WLTP-rated vary, and a 0-100km/h time of 4.5 seconds for the battery electrical mannequin.
Mr Harris made it clear that these fashions, ought to they be thought of for the Australian market, could be taking part in at the next worth level because of the match, end, know-how and design on supply.
In different phrases, they might be taking part in within the $60,000-$90,000 bracket, which Chery Motor Australia isn’t able to enter simply but.
“The match and end is great, the supplies are lovely. So I actually would like to see them in Australia and I believe they seem to be a good various possibility for a premium EV,” Mr Harris mentioned.
He did, nevertheless, make it clear that it’s not a “by no means” scenario for the Exeed mannequin vary, and left the door open for a future introduction for the model into the market as soon as Chery has its Tiggo, Omoda and Jaecoo manufacturers firing.
“It is most likely slightly bit down the observe as soon as we have a couple of different issues established,” he mentioned.
Chery Motor Australia has massive mannequin plans, with the Tiggo vary now expanded to incorporate the Tiggo 7 Professional and Tiggo 8 Professional Max, whereas the Tiggo 9 can be on the radar and sure due in 2025.
The Omoda line-up will develop with the all-electric E5 mannequin within the coming months, too, with an anticipated sub-$50K beginning worth for that model of the distinctive Omoda 5 small SUV.
