Final 12 months Jaguar Land Rover introduced an costly rebranding. The corporate shortened its company identify to JLR, turned its Land Rover fashions into particular person manufacturers, and teased Jaguar’s electrified future. The corporate’s $18.6-billion funding will embrace an effort to take Jaguar upmarket, which can put the value of its first electrical car at over £100,000 ($125,000 at right this moment’s alternate price).
We’ll get our first take a look at what $125k will get you later this 12 months when Jaguar reveals an idea that previews the brand new GT. The British carmaker will launch the automobile at an occasion someplace in america, a promote it says is important to the corporate’s success. The hope is to place Jaguar in competitors with manufacturers like Bentley and Porsche.
Jaguar’s three new electrical automobiles will trip on the Jaguar Electrified Platform. JLR CEO Adrian Mardell mentioned the structure, which is particular to the model, would enable Jaguer to really feel distinctive as soon as once more, in keeping with Automotive Information Europe.
This is not the primary time the corporate has sought premium patrons, as Mardell famous that Jaguar had beforehand been profitable at such an effort within the Nineties.
Personally, we’re hoping for an XJ220 revival. Jaguar Chief Artistic Officer Gerry McGovern mentioned throughout final week’s firm traders name that limited-run particular editions shall be very important to the model’s relaunch and pricing technique. The brand new, four-door GT shall be an all-new mannequin for the model that’ll take inspiration from previous automobiles like the long-lasting E-Kind. It goes on sale someday in 2025.
