MILAN — Ferrari has signed a multi-year partnership with HP, making the world’s second-largest PC vendor the brand new so-called title sponsor of Ferrari’s motor racing staff, together with for Components One, the 2 corporations mentioned on Wednesday.
Based mostly on the settlement, for which no monetary particulars had been offered, the HP brand will make its debut on Ferrari’s Components One vehicles forward of the Miami Grand Prix on Could 3-5, when the staff will begin competing as Scuderia Ferrari HP, the businesses mentioned in a joint assertion.
The partnership debut will likely be marked by a singular version Ferrari automotive livery, particularly designed for the Miami Grand Prix.
Ferrari hadn’t had a title sponsor, whose identify is related to that of its racing staff, since its newest partnership of this type, with Philip Morris’s Mission Winnow, expired on the finish of the 2021 season.
As a part of the deal, Ferrari will use HP know-how and providers, together with adaptive PCs and units, collaboration services and products, and printing capabilities.
“The mixing of HP’s high-performance services and products … will allow Scuderia Ferrari HP and the opposite racing groups of the Prancing Horse to turbocharge coaching precision and optimize strategic decision-making, on and off the monitor,” they mentioned.
Ferrari and HP added they had been dedicated to accelerating sustainable innovation and that they might work collectively to develop academic initiatives inside their groups and communities. (Reporting by Giulio Piovaccari; modifying by Jonathan Oatis)
