The 2024 Ford Bronco Sport is now a bit cheaper. The pint-sized model of the Blue Oval’s burly off-road SUV now begins at $31,390, a $1,435 discount for the entry-level mannequin. The Blue Oval lowered the worth for each trim save for the top-tier Badlands, which continues to begin at almost $40,000 (all costs embody the $1,595 vacation spot cost).
Ford slashed the worth for the Heritage and Free Wheeling trims by $1,335. They now begin at $33,960 and $33,990, respectively. The Outer Banks trim noticed essentially the most important reduce, with $1,980 knocked off the worth tag. The Badlands value stays unchanged at $39,985.
| Trim | Outdated Worth (w/ dest.) | New Worth (w/ dest.) |
| Huge Bend | $32,825 | $31,390 |
| Heritage | $35,295 | $33,960 |
| Free Wheeling | $35,325 | $33,990 |
| Outer Banks | $37,510 | $35,530 |
| Badlands | $39,985 | $39,985 |
The Bronco Sport rides on Ford’s C2 platform, which underpins the Escape. The Sport’s value reduce makes the Bronco solely $400 dearer than the Escape, which begins at $30,990 with a less expensive $1,495 vacation spot cost.
Ford launched first-quarter gross sales outcomes earlier this month, with the corporate on observe to promote extra Bronco Sports activities than final yr. The mannequin noticed a 5.7 p.c enhance in comparison with the primary three months of 2023, transferring 31,565 models.
The Bronco crossover first went on sale for the 2021 mannequin yr, promoting 108,169 examples in 2021, 99,547 in 2022, and 127,476 in 2023, a 28.1 p.c enhance. The lower cost would possibly assist catapult the Bronco Sport to its finest gross sales yr but.
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