This week, on the event of the New York Auto Present, Genesis made its efficiency ambitions clear. The model debuted its “Magma” undertaking, a coming collection of sporty fashions to sit down on the high their respective mannequin traces. Surprisingly, Genesis has additionally introduced on six-time Le Mans winner Jacky Ickx as an official marketing consultant and model ambassador.
In a presentation at a pre-Auto Present occasion Monday, Icxk talked about desirous to be a part of a “profitable crew,” and Genesis Chief Inventive Officer Luc Donckerwolke advised these gathered to not simply fasten their seatbelts, however racing harnesses too. It is onerous to not learn this not simply as Genesis desirous to get into efficiency vehicles, however racing too. Mix that with the model’s elevated presence within the Gran Turismo collection, and you’ll see the place that is presumably going.
Sadly, there’s nothing on the horizon now. “Racing is fascinating,” Donckerwolke advised Motor1 on the Auto Present flooring Wednesday. “We’ve got to search out the precise second as nicely as a result of in the present day, racing with the instability of the laws, you possibly can’t guess on that, as a result of with electrification all of the motorsport laws are altering. So now we have to attend slightly bit.”
So it is undoubtedly on the radar, if not one thing we are able to anticipate in two or three years. As for Icxk, Donckerwolke mentioned he is “bringing one other dimension to the group. It is a assist for the Magma program.”
Earlier within the week, Icxk advised Motor1 he determined to begin working with Genesis after an eye-opening journey to Korea on Doncerwolke’s invite. “I had the choice to selected both to remain prior to now, or come sooner or later and reside with some people who find themselves at this time and sooner or later,” he mentioned. “So it is only a implausible possibility.”
However for now, he isn’t like a Niki Lauda for Mercedes or Helmut Marko for Crimson Bull kind. At the least, not but.
