Lamborghini is the most recent automaker to refresh its company identification with gently up to date brand. We’ll see the subtly revised raging bull not simply on the corporate’s digital channels, but in addition on precise vehicles. Chances are high that the Huracan alternative and the plug-in hybrid Urus would be the first to get the up to date badge later this yr.
However precisely has modified? Effectively, not a lot. The “Lamborghini” typeface is now barely wider than earlier than. Black and white stay the first colours—”symbolizing the clear identification of the model,” or so we’re instructed. Yellow and a brand new gold shade function the accent colours. Apparently, the Italian unique automotive producer additionally intends to make use of the legendary bull with out the defend however that can solely occur on its web site, social media, and many others.
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We’re being instructed the brand new colours lend the emblem a “minimal but daring” look. Lamborghini, which is technically a part of the Audi Group along with Bentley, Ducati, and Italdesign, says it labored with the design crew to provide you with a recent set of icons for use on-line.
The up to date typeface is outwardly a nod to the angular design language utilized by the 2 supercars and the SUV. Logic tells us the new-old badge is coming not simply to the Huracan successor and the electrified SUV, but in addition to the Revuelto V-12 flagship. A fourth mannequin is destined to reach in 2028 because the model’s first-ever EV, previewed final yr by the Lanzador idea. The two+2 grand tourer can be adopted a yr later by the electric-only, second-generation Urus.
Lamborghini is doing higher than ever contemplating 2023 was the primary yr when deliveries surpassed 10,000 items, reaching 10,112 autos. The Huracan and present Urus are already bought out till the tip of manufacturing whereas new orders for the Revuelto will not be delivered till 2026.
