The Genesis Neolun idea previews an electrical SUV flagship, more likely to be known as the GV90. In typical concept-car trend, the Neolun—that means “New Moon”—has some loopy options. Amongst them is a pop-out roof rack, heated flooring, rotating entrance seats, suicide doorways, and no B-pillar. The kinds of issues that usually by no means make manufacturing, however SangYup Lee, head designer at Genesis, says the automaker is pushing to make this a actuality.
“We do not do a present automobile for present enterprise,” he tells Motor1. “Each aspect in design, there’s an engineering examine behind it.”

Placing suicide doorways in manufacturing is one factor. Rolls-Royce has used them for years, and the Ferrari Purosangue has a rear-swinging door, too. However having no B-pillar is one other matter totally. With out that aspect, it’s an actual problem to make sure the automobile is stiff sufficient and meets related crash-safety requirements.
Lee says it’s straightforward to do that with a small automobile, citing the outdated BMW i3 for instance. It’s a comparatively small opening. “A automobile like this, whenever you roll, the roof needs to be robust sufficient to carry the burden,” he explains. “However as I mentioned, by no means say by no means… With out the B-pillar, have a look at how large this area is. Think about whenever you pull as much as a fantastic live performance with a crimson carpet, staging door opens, or whenever you go to the seaside, staging door opens and you’ve got the entire sea in entrance of you.” It’s a stunning thought.
There are different neat particulars. Lee is especially pleased with lights and badging which can be completely flush with the physique. Run your hand over them, and you may’t really feel the place one ends and the opposite begins.


Inspiration for the Neolun got here from Korea’s moon jars, and river stones. Lee typically retains a extremely polished river stone in his pocket, and he needs the surfaces of the Neolun to really feel related. “You need to be capable to outline a Genesis automobile even when your eyes are closed,” he says. “That is the way you uncover the Genesis character.”
That interprets to a really clean automobile. There’s hardly any sharp traces or creases to be discovered, in direct distinction with massive SUVs from different luxurious manufacturers. The Neolun, and the eventual manufacturing automobile, are consciously totally different. “This automobile is all about proportion, steadiness and quantity,” Lee says.
Genesis didn’t present a timeline for Neolun manufacturing, however Lee mentioned it can come “ahead of later.” Determine a pair years. Hopefully, all these fancy parts change into a production-car actuality.