New automobile costs are at document highs, however that does not embrace so-called “market changes” from sellers. Demand is stabilizing as we head into 2024, however there are nonetheless many new automobiles promoting nicely over the producer’s recommended value. Main the cost is the combustion-powered Mini Cooper Hardtop, which has a mean MSRP of $29,858. A current iSeeCars examine reveals the common promoting value is definitely a whopping $37,473.
That is 25.5 p.c over the MSRP, having us questioning the sanity of Mini consumers. The figures apply to the outgoing technology, which dates again to 2014. A brand new electrical Cooper hit the scene final 12 months, and it will likely be joined by a gas-powered model this 12 months. Nonetheless, Mini followers clearly could not wait, and paid handsomely for it.
The Hardtop is not the one Mini on the checklist, both. Shifting additional down you may discover the Mini Countryman and Clubman promoting 18.7 p.c above sticker value. That interprets to $40,757 for the Countryman and $43,238 on the Clubman. The electrical Mini is on there too, fetching $36,434 on common – 17.8 p.c over its MSRP.
Porsche consumers are additionally shelling out huge bucks over MSRP. The Taycan sedan is second to the Mini Hardtop, promoting for 23.1 p.c over its recommended value. That interprets to an enormous $25,836 past the Taycan’s common sticker of $111,893. And like Mini, it isn’t the one Porsche consumers are determined to personal. The Cayenne, Macan, Taycan Sport Turismo, and the 718 Boxster/Cayman make the reduce, all fetching round 20 p.c over MSRP. In truth, Porsche and Mini autos comprise half of this top-20 checklist.
Here is a breakdown of the 20 new automobiles which have the very best common promoting value over MSRP, as of January 2024 per iSeeCars.
| Mannequin | Common MSRP | Common Promoting Value | P.c Distinction |
| Mini Cooper Hardtop | $29,858 | $37,473 | +25.5% |
| Porsche Taycan | $111,893 | $137,729 | +23.1% |
| Porsche Cayenne | $86,593 | $105,574 | +21.9% |
| Porsche Macan | $66,310 | $80,421 | +21.3% |
| Porsche Taycan Sport Turismo | $121,248 | $146,594 | +20.9% |
| Cadillac CT5-V | $56,043 | $67,254 | +20% |
| Porsche 718 Boxster | $83,301 | $99,848 | +19.9% |
| Toyota Corolla Cross Hybrid | $28,248 | $33,719 | +19.4% |
| BMW X3 M | $75,448 | $90,057 | +19.4% |
| Cadillac CT4-V | $55,873 | $66,633 | +19.3% |
| Porsche 718 Cayman | $89,092 | $105,910 | +18.9% |
| Genesis GV70 | $49,351 | $58,646 | +18.8% |
| Mini Countryman | $34,337 | $40,757 | +18.7% |
| Mini Clubman | $36,435 | $43,238 | +18.7% |
| Lexus LS 500 | $80,072 | $94,962 | +18.6% |
| Mercedes-Benz GLE-Class | $69,500 | $82,399 | +18.6% |
| Ford Maverick | $27,996 | $33,098 | +18.2% |
| Mini Cooper Electrical | $30,918 | $36,434 | +17.8% |
| Genesis GV80 | $59,677 | $70,080 | +17.4% |
| Audi RS6 Avant | $125,609 | $147,482 | +17.4% |
The excellent news is that, per the examine, total markups are falling. Right now final 12 months, the common was 8.9 p.c. Now, we’re sitting at 7.2 p.c. Electrical autos have seen the largest decline, with autos just like the Hyundai Kona Electrical and Volkswagen ID.4 promoting barely beneath MSRP on common.
“Provide is step by step catching up with demand, which implies whilst new automobile MSRP rises the flexibility for sellers to cost over MSRP falls,” mentioned Karl Brauer, iSeeCars Govt Analyst. “Sooner or later we’ll get again to pre-Covid new automobile pricing. However we’re not there but, and at this charge it’s nonetheless at the least a couple of years out.”
