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Continental debuts world’s first automotive display embedded in Swarovski crystal, ET Auto

Continental debuts world’s first automotive display embedded in Swarovski crystal, ET Auto

by admin
January 9, 2024
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<p> The three-dimensional crystal form turns heads with its unique facet cut developed in-house by Swarovski Mobility and underlines the elegant appearance of the Crystal Center Display.</p>
The three-dimensional crystal type turns heads with its distinctive side minimize developed in-house by Swarovski Mobility and underlines the elegant look of the Crystal Middle Show.

New Delhi: Expertise firm Continental is showcasing its Crystal Middle Show for the primary time on the Client Electronics Present 2024 in Las Vegas, USA.

In a world-first, the premium automotive show is totally embedded in a crystal housing – opening up fully new prospects to combine minimalist luxurious into automotive interiors with its frameless and semi-transparent look, the corporate stated.

The ten-inch show relies on the most recent microLED expertise that allows unprecedented ranges of brightness and distinction. The image-generating microLED panel is suspended in an artfully composed crystal physique, creating the phantasm that the content material displayed is floating. The distinctive mixture of the automotive show and actual crystal was developed in collaboration with Swarovski Mobility. For this resolution, the expertise firm Continental was honored with a CES Innovation Award Honoree for excellent product design.

“With the Crystal Middle Show as a key element, we wish to flip the world of inside design on its head and create an modern focus for premium autos of the long run – one which grabs consideration and stirs feelings. We’re shifting away from the easy show of knowledge and elevating it to a extremely personalised person expertise,” Boris Mergell, head of the Consumer Expertise (UX) enterprise space in Continental, stated.

Focus of the car inside: The beautiful design meets state-of-the-art show expertise. The three-dimensional crystal type turns heads with its distinctive side minimize developed in-house by Swarovski Mobility and underlines the elegant look of the Crystal Middle Show. The attention-catching association of the central data show provides automotive designers thrilling new methods to interpret the minimalist aesthetic in luxurious automotive interiors.

The Crystal Middle Show, as the important thing management ingredient, is on the coronary heart of the working idea and data playback. Its modern design blurs the boundaries between expertise and intuitive interplay, because the semi-transparent and floating show brings in-car digital help programs to life in a manner that has by no means been seen earlier than. This places interplay between human and car (the so-called human-machine interface) on the coronary heart of an emotionalized model expertise.

Expertise and design in symbiosis: Continental has entered a collaboration with Swarovski Mobility to convey this distinctive mixture of expertise and aesthetics to life. This can enable the 2 corporations to pool their assets and leverage their experience right into a product that breaks new floor when it comes to each design and expertise. Explicit focus was positioned on the volumetric crystal panel, which options distinctive faceting created utilizing particular grinding strategies. The specialists on the conventional Austrian firm succeeded in conceiving a fragile but extraordinarily sturdy crystal housing that meets the optical and technical challenges of in-vehicle use. The tinted crystal ingredient, hanging and clear, permits the motive force and passengers to see proper via to the middle console behind it. The elegant general look underscores the distinctive character and design.

“The Crystal Middle Show is the results of a mixture of manufacturing and course of applied sciences which along with Continental we applied into an modern new design ingredient – one that’s as spectacular visually as it’s technically,” defined Peter Widmann, Senior Vice President B2B and Managing Director at Swarovski Mobility. He continued: “On this manner, our crystal turns into far more than simply an inside design ingredient – customers expertise it as a key interplay interface within the car.”

Slicing-edge microLED show expertise: A specific problem confronted by the engineers at Continental was to mission the show into the tinted crystal panel and merge every little thing right into a seamless unit. This creates the phantasm that the content material being displayed is floating freely within the crystal. To realize this, the Crystal Middle Show employs superior microLED expertise. MicroLED shows characteristic self-illuminating pixels and supply a lot higher brightness and superior distinction than comparable applied sciences. With next-generation display expertise constructed into the Crystal Middle Show, Continental is paving the best way for thrilling new luxurious inside ideas that would outline vehicles of the long run.

CES 2024 Innovation Award: The symbiosis of premium crystal and modern show expertise was an enormous hit when the Crystal Middle Show debuted on the Client Electronics Present (CES) 2024 in Las Vegas. The world-first from expertise firm Continental was short-listed as a CES 2024 Innovation Award honoree within the class of “car tech & superior mobility”. The jury was impressed by the modern and minimalist design mixed with the technical options of the show, Continental stated.

Continental at CES 2024: Continental will showcase its newest applied sciences at a non-public construction exhibit in Central Plaza throughout from the Las Vegas Conference Middle from Tuesday, January 9 via Friday, January 12. The expertise firm has quite a few options that spotlight mobility improvements, from the highway to the cloud.

  • Printed On Jan 8, 2024 at 03:35 PM IST

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Tags: AutoAutomotiveContinentalcrystaldebutsDisplayEmbeddedSwarovskiworlds

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