BMW Australia has bought 15.4 per cent extra autos in 2023 than within the previous 12 months to amass a complete calendar yr gross sales tally of 26,184 items.
The quantity sees BMW rank as Australia’s hottest German luxurious automotive model with a 2.0 per cent total share of the market – and forward of nearest rivals Audi (19,039 items and a 1.6 per cent market share) and Mercedes-Benz (24,315 items and a pair of.0 per cent market share).
It’s the first time in 11 years BMW has topped its German adversaries and comes because the model declares an all-time gross sales file for its Mini sub-brand of 4289 items (up 42.9 per cent) and robust battery electrical car gross sales of 2990 items (up 131.0 per cent).
The numerous development of the BMW model is attributed partially to the arrival of 11 new car fashions all through the calendar yr, together with the BMW X1 which secured first place within the model’s gross sales charts with 4644 items bought.
Displaying Australian purchaser preferences for SUV fashions, second place was awarded to the BMW X3 with 4002 items bought, and third place to the BMW X5 with 3682 items bought. Total, BMW Australia says its X (SUV) fashions account for 61.6 per cent of its complete gross sales.
Moreover, the stalwart BMW 3 Collection and smaller BMW 1 Collection contributed considerably to the general tally with 3147 and 1755 items bought respectively.
BMW Group Australia chief govt officer Wolfgang Buechel stated the result’s a credit score to the model’s 49 native dealerships, taking time to thank each BMW Australia employees and dependable BMW clients.
“Our distinctive gross sales figures for each BMW and Mini – and the substantial development within the electrical car section – underscores our dedication to innovation and sustainability,” he stated.
“As we have fun our achievements, it’s important to recognise the success components that propel the BMW Group: model, product, and other people. Our iconic model symbolises belief and excellence. Our cutting-edge merchandise outline driving pleasure.
“Most crucially, our devoted individuals and our 49 seller companions who work together with our valued clients. Collectively, we stay dedicated to driving the BMW Group additional ahead and enhancing our buyer’s expertise with our model.
“2023 has undoubtedly been a standout yr for BMW Group Australia, setting the stage for continued success and innovation within the automotive trade.”
The Mini Hatch, together with the all-electric Cooper S, claimed prime spot among the many best-selling fashions within the vary with 2011 items bought. The Mini Countryman positioned second with 1567 items bought, whereas the Mini Cabrio and Clubman bought 390 and 321 items respectively.
Moreover, the gross sales of electrified fashions continued to develop with Mini electrical mannequin gross sales up 21.0 per cent to 551 autos.
BMW electrical autos gross sales skilled what Mr Buechel stated was a “phenomenal surge”, reaching 2990 autos bought, a acquire of 131.0 per cent. Robust sellers throughout the BMW EV vary embrace the iX1 (936 items), iX (822 items) and iX3 (772 items).
In 2023, the sale of BMW electrified fashions accounted for 11.4 per cent of its core vary and 12.8 per cent of the Mini line-up.
