A December 2022 Cox Automotive report urged that US car gross sales in 2022 marked the nation’s worst automotive retail figures in a decade (13.9 million automobiles offered, down 8% on 2021). As automotive dealerships search for methods to counter such a pattern, the standard technique of promoting vehicles—beating rivals on worth and offering slick front-of-house illustration—are not the first automotive retail driving components. That’s in line with US advertising firm Affinitiv, which affords data-driven software program options to over 5,000 automotive dealerships and plenty of automotive producers.
