Ioniq 6 discount not sign of failure: Hyundai

HYUNDAI has defended the place of its slow-selling Ioniq 6 electrical car as a current ‘Black Friday’ gross sales occasion slashed as much as $12,000 from the checklist worth of the low-slung sedan.

The model’s Australian division made the choice to closely low cost the Ioniq 6 in a bid to clear an estimated 9 months’ value of car inventory forward of the arrival of the up to date MY24 facelift – which is now accessible to order.

GoAuto understands roughly 600 autos have been ‘on grass’ awaiting sale on the time of the Black Friday supply.

However based on Hyundai Motor Firm Australia product planning supervisor Chris Saltapidas the importer is proud of the progress of its Tesla Mannequin 3, Polestar 2 and now BYD Seal rival, saying the car’s distinctive place available in the market is one aimed toward “testing the waters” domestically.

“Contemplating the place the market is, particularly in relation to sedans, I feel the Ioniq 6 has met expectations,” he defined.

“After all, any product can do higher, however I feel what we have been making an attempt to attain with that automotive – getting as a lot vary as doable from an electrical car – was a part of its USP (distinctive promoting level).

“I assume there’s some disparity between the combination between passenger and SUV electrical car gross sales – significantly between the Ioniq 5 and Ioniq 6 – so we try to deal with that and check the waters with the Black Friday sale.”

Over a four-day interval, run-out inventory of the Ioniq 6 Techniq was discounted by as a lot as 18 per cent ($12,000), with Epiq variants decreased by as a lot as $5288 and Dynamiq variants by $2500.

The Hyundai Ioniq 6 has seemingly did not ignite the curiosity of Australian consumers who at present favour extra cost-competitive sedan rivals together with the Polestar 2 and Tesla Mannequin 3 by a substantial margin.

VFACTS figures (to the top of October 2023) confirmed Hyundai had offered simply 468 examples of the Ioniq 6, properly behind the Polestar 2’s 1867 unit gross sales and a mere fraction of the Tesla Mannequin 3’s 15,718.

Regardless of the proof, Mr Saltapidas says the Ioniq 6 has a “vivid future” within the native market.

“I feel the Ioniq 6 has a reasonably vivid future right here. We’ll at all times have it accessible at an area degree – we’ll at all times put our hand up for each product that’s accessible globally, so long as it fits our market,” he stated.

“Certain, the passenger phase is declining. However there’s nonetheless some quantity there, and we’ll proceed to supply that product for so long as individuals need it.”

Hyundai marketed the Ioniq 6 Black Friday sale as a part of a “complimentary trim improve” which priced the Ioniq 6 Techniq AWD on the similar degree because the higher-trimmed Dynamiq, and the Epiq for the value of the Techniq (see full pricing desk beneath).

Making use of the supply made the Ioniq 6 some $2500 cheaper than the equal Tesla Mannequin 3 however nonetheless $4100 greater than a comparable Polestar 2.

2023 Hyundai Ioniq 6 pricing*:

*Pricing excludes on-road prices.