Friday, July 4, 2025
  • PRESS RELEASE
  • ADVERTISE
  • CONTACT
Happy With Car
No Result
View All Result
  • HOME
  • AUTO NEWS
  • AUTOMATIIVE REVIEWS
  • NEW CARS
  • CAR MARKET
  • CAR BRANDS
  • TECHNOLOGY
  • INSURANCE
  • FINANCE
  • VIDEOS
Happy With Car
No Result
View All Result
Mercedes says ‘brutal’ EV market will hurt its car sales margins

Mercedes says ‘brutal’ EV market will hurt its car sales margins

by admin
November 13, 2023
in Market
0 0
0
Share on FacebookShare on Twitter


BERLIN — Mercedes-Benz mentioned a “brutal” electrical car market of heavy value cuts and provide chain points meant it will seemingly hit the decrease finish of its 12-14% adjusted return on gross sales forecast for the vehicles division, as third-quarter earnings fell. 

The luxurious carmaker mentioned it remained dedicated to its EV targets, however may bolster earnings with higher returns from its combustion engine portfolio if margins on EVs remained decrease than beforehand assumed, its chief monetary officer mentioned on an analyst name. 

With some conventional gamers promoting battery electrical automobiles beneath the extent of inside combustion engine vehicles regardless of their larger manufacturing prices, “it is a fairly brutal area,” Harald Wilhelm mentioned. 

“I can hardly think about the present established order is absolutely sustainable for everyone,” he mentioned. 

Reductions supplied on some fashions in Germany within the fourth quarter didn’t characterize an general shift within the carmaker’s pricing technique of holding costs excessive to deal with boosting margins over quantity, Wilhelm mentioned. 

Mercedes shares had slid greater than 6% early Thursday to their lowest in nearly a 12 months, and have been the largest fallers on the euro zone blue-chip index. Shares have been 5.5% decrease ultimately examine, with inventory in BMW was down 3.4% and VW shedding round 2%. 

Carmakers from Ford to Tesla have been slashing costs all year long in markets from the USA to China to stoke demand, however Mercedes-Benz has broadly resisted following swimsuit. 

The corporate on Thursday reported a 12.4% adjusted return on gross sales in its vehicles division within the third quarter. 

Earnings earlier than curiosity and taxes (EBIT) throughout the group fell 6.8% to 4.8 billion euros ($5.1 billion), barely above consensus, as its earnings from vans jumped 44% to 715 million euros with an adjusted return on gross sales of 15%. 

Group income was down 1.4% at 37.2 billion euros. 

Mercedes-Benz described the market surroundings as “subdued”, however Wilhelm mentioned “we’re past the worst” with regards to inflation and power pricing. 

However larger inflation, a 329-million-euro headwind from overseas change and provide chain-related prices dampened third-quarter earnings, the corporate mentioned, echoing Porsche, which warned in its Q3 outcomes on Tuesday that the posh sector was not proof against macroeconomic woes. 

Mercedes-Benz earlier this month reported a 4% drop in general third-quarter gross sales, with top-end gross sales down 11%, partly attributable to mannequin changeovers and a scarcity in 48-volt methods equipped by Bosch. 

Automotive income dipped 3.8% as a result of fall in deliveries, however the common promoting value remained secure, the corporate mentioned. 

Wanting forward, it expects the speed of gross sales from the primary three quarters to stay at across the identical tempo within the fourth quarter, and didn’t regulate its full-year gross sales goal of no year-on-year change. 

(Reporting by Victoria Waldersee; Modifying by Rachel Extra, Jacqueline Wong and Jan Harvey) 



Source link

Tags: brutalCarHurtmarginsMarketMercedessales

Related Posts

More Power, More Driven Wheels, More Money
Market

More Power, More Driven Wheels, More Money

July 2, 2025
The BMW M5 Wagon Is Already Getting More Expensive
Market

The BMW M5 Wagon Is Already Getting More Expensive

June 28, 2025
The 2026 Kia Seltos Is Cheaper Because of This One Change
Market

The 2026 Kia Seltos Is Cheaper Because of This One Change

June 29, 2025
Stellantis Boss Tells Employees to Stop Describing Themselves as Former FCA or PSA Workers
Market

Stellantis Boss Tells Employees to Stop Describing Themselves as Former FCA or PSA Workers

June 26, 2025
Affordable Used Cars are Disappearing
Market

Affordable Used Cars are Disappearing

June 27, 2025
Toyota’s Prices Are Going Up
Market

Toyota’s Prices Are Going Up

June 23, 2025
Load More
Next Post
Volvo Cars’ promise of EV boom falls on deaf ears as shares drop 12%

Volvo Cars' promise of EV boom falls on deaf ears as shares drop 12%

Hello

Hello

Categories

  • Auto News (3,394)
  • Automative Reviews (1,918)
  • Car Brands (2,044)
  • Insurance (3,411)
  • Market (1,599)
  • New Cars (2,138)
  • Technology (2,011)
  • Videos (2,121)
Happy With Car

Find the latest automotive news. Read car news from the auto industry including auto shows, latest vehicles, future cars and more.

Categories

  • Auto News
  • Automative Reviews
  • Car Brands
  • Insurance
  • Market
  • New Cars
  • Technology
  • Videos

Recent News

  • Faster, pricier Audi E-Tron GT arrives in Aus
  • Michigan officials urge safety during Fourth of July celebrations
  • Slovakian production confirmed for Polestar 7
  • Home
  • Disclaimer
  • DMCA
  • Privacy Policy
  • Cookie Privacy Policy
  • Terms and Conditions
  • Contact

Copyright © 2020 Happy With Car

No Result
View All Result
  • HOME
  • AUTO NEWS
  • AUTOMATIIVE REVIEWS
  • NEW CARS
  • CAR MARKET
  • CAR BRANDS
  • TECHNOLOGY
  • INSURANCE
  • FINANCE
  • VIDEOS

Copyright © 2020 Happy With Car

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In