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Mercedes says ‘brutal’ EV market will hurt its car sales margins

Mercedes says ‘brutal’ EV market will hurt its car sales margins

by admin
November 13, 2023
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BERLIN — Mercedes-Benz mentioned a “brutal” electrical car market of heavy value cuts and provide chain points meant it will seemingly hit the decrease finish of its 12-14% adjusted return on gross sales forecast for the vehicles division, as third-quarter earnings fell. 

The luxurious carmaker mentioned it remained dedicated to its EV targets, however may bolster earnings with higher returns from its combustion engine portfolio if margins on EVs remained decrease than beforehand assumed, its chief monetary officer mentioned on an analyst name. 

With some conventional gamers promoting battery electrical automobiles beneath the extent of inside combustion engine vehicles regardless of their larger manufacturing prices, “it is a fairly brutal area,” Harald Wilhelm mentioned. 

“I can hardly think about the present established order is absolutely sustainable for everyone,” he mentioned. 

Reductions supplied on some fashions in Germany within the fourth quarter didn’t characterize an general shift within the carmaker’s pricing technique of holding costs excessive to deal with boosting margins over quantity, Wilhelm mentioned. 

Mercedes shares had slid greater than 6% early Thursday to their lowest in nearly a 12 months, and have been the largest fallers on the euro zone blue-chip index. Shares have been 5.5% decrease ultimately examine, with inventory in BMW was down 3.4% and VW shedding round 2%. 

Carmakers from Ford to Tesla have been slashing costs all year long in markets from the USA to China to stoke demand, however Mercedes-Benz has broadly resisted following swimsuit. 

The corporate on Thursday reported a 12.4% adjusted return on gross sales in its vehicles division within the third quarter. 

Earnings earlier than curiosity and taxes (EBIT) throughout the group fell 6.8% to 4.8 billion euros ($5.1 billion), barely above consensus, as its earnings from vans jumped 44% to 715 million euros with an adjusted return on gross sales of 15%. 

Group income was down 1.4% at 37.2 billion euros. 

Mercedes-Benz described the market surroundings as “subdued”, however Wilhelm mentioned “we’re past the worst” with regards to inflation and power pricing. 

However larger inflation, a 329-million-euro headwind from overseas change and provide chain-related prices dampened third-quarter earnings, the corporate mentioned, echoing Porsche, which warned in its Q3 outcomes on Tuesday that the posh sector was not proof against macroeconomic woes. 

Mercedes-Benz earlier this month reported a 4% drop in general third-quarter gross sales, with top-end gross sales down 11%, partly attributable to mannequin changeovers and a scarcity in 48-volt methods equipped by Bosch. 

Automotive income dipped 3.8% as a result of fall in deliveries, however the common promoting value remained secure, the corporate mentioned. 

Wanting forward, it expects the speed of gross sales from the primary three quarters to stay at across the identical tempo within the fourth quarter, and didn’t regulate its full-year gross sales goal of no year-on-year change. 

(Reporting by Victoria Waldersee; Modifying by Rachel Extra, Jacqueline Wong and Jan Harvey) 



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