For essentially the most half, we have seen constructive gross sales figures for automakers by means of a lot of 2023. With some additional assist from the analysts at JATO Dynamics, we uncovered a very fascinating factoid that comes as one thing of a shock. Excessive-performance luxurious autos are doing fairly nicely within the US and particularly nicely in Europe. And one model is standing far above the remaining.
That model is BMW, and to be extra particular, BMW M. In response to knowledge for brand new automobile registrations in Europe, over 19,600 BMW M fashions had been offered by means of the primary half of the yr. That is a 58 p.c improve versus the identical interval final yr, and the expansion is not relegated to Europe. BMW M autos accounted for 16,400 gross sales within the US by means of June, bringing the overall to 36,000 high-performance Bimmers carving corners in simply these two areas.
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It is value mentioning the stats solely mirror full-fat M fashions. Autos just like the M340i aren’t included, however the dear XM most decidedly is. And the stats present the polarizing efficiency SUV has executed fairly nicely as well. 1,171 models had been offered within the US by means of the top of June, with almost the identical about discovering houses in Europe.
Whereas that quantity might not appear outstanding at face worth, the 2023 BMW XM has a beginning worth of $159,995 within the US. It outsold some significantly cheaper efficiency autos, not the least of which being its two-seat stablemate, the BMW Z4.
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There’s extra success at BMW’s crosstown rival, Mercedes-Benz. Really, we imply Mercedes-AMG on this occasion, and solely the harder-hitting AMG fashions at that. In Europe, AMG gross sales had been up 57 p.c by means of the primary half of the yr with 13,700 models accounted for. It is sufficient to say second place amongst high-performance divisions within the European theater, and the Mercedes-AMG SL is a key part of that progress. Nevertheless, it isn’t the preferred AMG of all of them. That honor goes to the long-lasting (and likewise costly) G63, which accounted for almost one among 4 new AMG gross sales.
With three months left within the 2023 calendar, it will likely be fascinating to see if these two luxurious manufacturers can keep such progress with their halo divisions.
