Slotted in between gadgets on a current Related Press information round-up that talked about the impeachment inquiry into President Biden and the looming authorities shutdown was the report that the Oscar Meyer model was once more altering the identify of its well-known meat car.
The Wienermobile was renamed the Frankmobile solely 4 months in the past. However the meat-maker, apparently caving to strain from the Hotdoggers — those that drive the factor and had been upset by the change — has reverted the identify again to Wienermobile.
Roll out the bun puns. Like, the Frankmobile didn’t minimize the mustard. The drivers did not relish the brand new identify.
Oscar Meyer, a part of the The Kraft Heinz Firm, mentioned in Might that the renaming was a part of a marketing campaign to honor the model’s 100% beef franks and a brand new recipe. Prospects, Meyer mentioned, would style a “extra balanced taste profile and iconic beefy style that’s extra scrumptious than ever.”
Apparently the corporate was reluctant at the moment to let sleeping canines lie. That was a mistake. It didn’t element the explanations for the change of coronary heart this week, besides to say that it “missed” the Wiener reference. Others, nonetheless, expressed the identical sentiment expressed by Clark Gable to Vivien Leigh in “Gone With The Wind”: “Frankly, my pricey, I don’t give a rattling.”
Or was the change all a publicity stunt, just like the transient, bumpy saga of the “Voltswagen” identify change.
The unique Wienermobile dates again to 1936, when Carl Mayer informed his Uncle Oscar a couple of new promoting concept that was a literal advertising car for the corporate. The unique Wienermobile had an open cockpit to be pushed solely in Chicago.
At this time, Oscar Mayer maintains six of the 23-foot-long motorized sausages throughout the U.S. The custom-made fiberglass canine sits atop a flippantly toasted fiberglass bun on a transformed Chevrolet chassis with a 300-horsepower Vortec V8. It was designed by the Common Physique Firm of Chicago.
Though as soon as there was a rumor {that a} Tums-mobile could be constructed as a chase automobile for the Wiener, that concept by no means obtained off the again burner.
