Ford Motor expects to include extra and higher software program into the vehicles and vans in its extremely worthwhile Ford Professional business car enterprise and develop revenues by USD 4,000-USD 5,000 per car sooner or later, a high govt mentioned on Thursday.
Navin Kumar, chief monetary officer of Ford Professional, mentioned the automaker would look to spice up income with software- and data-driven fleet providers, security and safety providers, partial car autonomy and insurance coverage.
Kumar, talking at a J.P. Morgan investor convention, didn’t give a share forecast for income or revenue margin progress, however mentioned Ford’s means to ship and revenue from these providers shall be enhanced in the midst of this decade when the corporate introduces its next-generation electrical business automobiles with a brand new digital “intelligence” platform.
That new platform will assist Ford Professional meet some formidable 2026 targets, he mentioned, together with doubling the proportion of related automobiles to about 60% and tripling the proportion of automobiles with paid software program to about 36%.
Ford Professional will proceed to supply a full portfolio of combustion engine, hybrid electrical and full electrical automobiles, Kumar mentioned.
Its second-generation EVs, together with the successor to the F-150 Lightning pickup, shall be extra worthwhile, when it comes to their means to technology extra software program and providers income.
Kumar mentioned the present F-150 Lightning was not “value optimized,” however declined to say whether or not it was worthwhile.
He mentioned Ford Professional expects to spice up its business car enterprise in Europe with the arrival this fall of a brand new Transit Customized van and the introduction subsequent 12 months of electrical variations of the Transit Courier and Transit Customized.
