Final week, Mercedes-Benz launched its quarterly gross sales and monetary replace, which confirmed constructive indicators for the yr up to now. The German premium automaker registered 515,746 deliveries in Q2 of 2023, which represents a rise of 6 p.c in comparison with the identical interval final yr with top-end divisions Mercedes-AMG and Mercedes-Maybach having fun with progress of 19 and 39 p.c, respectively. However though issues are wanting good for the second half of the yr, the producer has no intentions to decrease its costs.
In truth, Mercedes will hold elevating the costs of its merchandise and that was confirmed by the corporate’s Chief Monetary Officer, Harald Wilhelm, proper after the Q2 monetary report was launched. “Will the value lever be as sturdy within the coming quarters? We can be a bit extra cautious… however we nonetheless have price will increase to digest,” Wilhelm advised Automotive Information Europe throughout a press convention.
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However why is that value hike? Effectively, merely put, Mercedes estimates that its prices will proceed to go up within the coming months. This consists of manufacturing bills, in addition to property, plant and gear, analysis and growth expenditures. Generally, the automaker calculates its prices in 2023 have been considerably greater in comparison with 2022.
On the intense aspect, Mercedes is among the few firms that report a “noticeably improved” provide chain. Additionally, vitality costs are anticipated to proceed to be at a considerably decrease degree than within the earlier yr for the remainder of 2023 and in addition on common for the yr as a complete. However whereas the Germans imagine this may have advantages for the event of automotive markets within the second half of this yr, the demand for brand new premium vehicles will probably stay subdued in among the model’s most essential markets.
Final however not least – contemplating the repeatedly rising costs – what’s the automaker’s outlook for the second half of 2023 by way of gross sales? The speed of gross sales from the first-half is anticipated to stay at roughly the identical degree, and full-year gross sales are thus seen on the prior-year degree.
