New Delhi: Tata Motors, India’s main vehicle producer, Thursday introduced that the Tiago has achieved a big milestone of 500,000 gross sales mark. The final 1 lakh models offered have come inside 15 months, which signifies its rising enchantment to prospects in search of a dynamic and comfy driving expertise. The celebration commenced with a symbolic roll-out on the Sanand facility in Gujarat, which is the house floor for the Tiago.
Through the years, the Tiago has bagged over 40 prestigious awards and earned immense recognition amongst quite a few younger and dynamic prospects attributable to its interesting design, distinctive security options, feature-rich interiors, and cutting-edge expertise integration, the corporate mentioned.
The Tiago vary is available in a number of powertrain choices of Petrol, CNG and Electrical. As well as, the Tiago NRG is available in an SUV-inspired design with off-roading capabilities which can also be out there in each Petrol and CNG choices. Tiago’s Web Promoter Rating has obtained the very best score of 51, which is a transparent testomony of the model’s success.
Vinay Pant, Head-Advertising and marketing, Tata Motors Passenger Automobiles Ltd., mentioned, “The Tiago has performed a pivotal function in bolstering the recognition of our New Without end vary since its launch. The Tiago has constantly surpassed expectations by providing discerning prospects good styling, unequalled security requirements, state-of-the-art expertise, thereby reshaping the panorama of the hatch phase. Exceeding the momentous milestone of 500k gross sales mark is a powerful testomony to Tata Motors’ unwavering dedication to excellence. We lengthen our sincerest gratitude to our esteemed prospects for his or her continued curiosity. We’re sure that the Tiago will proceed to be essential to the success of the New Without end vary and the expansion of the phase.”
The profile of Tiago patrons showcases its resonance with younger and aspirational people, with a median purchaser age of 35 years. 60% of Tiago’s gross sales come from city markets and the remaining 40% from the agricultural markets, highlighting its broad enchantment throughout completely different buyer segments. Tiago has additionally witnessed a optimistic shift in feminine patrons, who contribute roughly 10% of its gross sales. Notably, Tiago has gained immense recognition amongst first-time automobile patrons, with 71% of its prospects making their maiden automobile buy in FY23.
Since its launch, Tiago has achieved a number of key milestones, embodying Tata Motors’ new design philosophy and paving the best way for future fashions. In January 2020, Tiago obtained a 4-star security score from GNCAP, establishing itself because the most secure hatch in its phase. With its enjoyable and sensible attributes, Tiago has turn out to be the go-to hatchback for younger and fun-loving prospects, the corporate added.
